I hope you’re enjoying your time off this summer, because you’ve earned it. However, it’s time to get to work. Successful PRSSA years are solidified well before the semester even begins. Although you may have started planning earlier than this summer (and I hope you have), the success of your year is determined by the work that you do right […]
Our Society boasts more than 330 Chapters across the U.S., Argentina and Colombia. Each and every one of these Chapters is unique and successful in its own way. Once a year eight Chapters have the privilege to present those successful practices to hundreds of PRSSA National Conference attendees. Haven’t quite piqued your interest yet? Here are the top five reasons […]
Leadership Rally. National Conference. PRSA Luncheons. Regional Conferences. National Assembly. The calendar of a PRSSA student is filled with many events to attend throughout the year. Once you get home and reflect on all you have learned, there is still so much to do. It might seem overwhelming to get back into your daily routine, but it’s important to maximize […]
One of the goals of PRSSA is not only to cultivate the next generation of leaders, but also breed new ones. Some people go through college not knowing what they want to do until mid-way through their junior year. Others have an idea, but aren’t sure of the opportunities that are available to them. When you realize what your calling […]
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. In one of the final professional development sessions of the PRSSA 2013 National Conference, Michael Smart, principal of MichaelSMARTPR, shared “The New Secrets of Media Pitching Success.” Twenty-first century digital world media relations has changed dramatically from what it used to be. […]
![FlyGirl Gives YOU “The Permission to Engage” [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/11/10676995076_4dabcd0913_c.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. “Acknowledge the obstacles, but don’t give them power!” This powerful quote was a cornerstone for Vernice “FlyGirl” Armour’s energetic message Monday morning at the PRSA 2013 International Conference. FlyGirl’s unique insight derives from her experience with breaking the status quo to become […]
![PR and Big Data: Using Smart Data to Communicate [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/BigData.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Data, data and more data. With so much data out there, how are we as public relations professionals supposed to sift through it all and find the stuff — the golden nuggets if you will — that truly matters? The session, “PR […]
![Entertainment Public Relations Enthralls and Entices PRSSA Students [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/photo-1.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Tammy Golihew, senior vice president, publicity, and Jeff Tobler, director, worldwide TV publicity from Warner Bros, and Damian Holbrook, senior writer from TV Guide Magazine did an amazing job reaching out to PRSSA students and making them feel valued during their National […]
![Sports PR: Get Your “Shine” On [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/DSC_0154__1383102941_70.186.189.111.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Imagine you are the most passionate fan of your favorite professional sports team. Your family has been season ticket holders your entire life, you know the stats of every player. You eat, sleep and breathe that team. It only comes natural that […]
![A Taste of PR: Corporate Communication to Consumers [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/DSC09306.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Arianna Stefanoni knows that people love food. As communications manager at Pepperidge Farm, she understands the connections that people of all ages have to the company’s many products. Pepperidge Farm is a commercial bakery and maker of many iconic items, including Milano […]
