How to Be a Great Chapter Member – No Leadership Position Required

As the new semester starts, Chapters around the nation will be welcoming new members and returning members alike. If you’re new or returning and are not currently holding a position, here are some great ways to be a great general member: 1. Ask questions and participate in discussions Many Chapters invite speakers to meetings, and there is usually time for […]

Blind PRSSA Member Discusses Her Journey, Challenges in the Public Relations Industry

When many hear the term diversity, they jump straight to the category of race or other cultural identifiers. However, many times we don’t think about those affected by physical disabilities. I was fortunate to meet and spend an afternoon with Sena Pottackle, while I was volunteering at the PRSSA 2014 National Conference in Washington, D.C. Pottackle is a senior public […]

Grunigs Discuss Global Communication Challenges [National Conference Session Recap]

Session: Listen: Global Communication Challenges Presenter: Toni Muzi Falconi, Methodos Spa; James E. Grunig, Professor Emeritus, University of Maryland; Larissa A. Grunig, Professor Emerita, University of Maryland Recap: There are five generic principles of global communications: embedding specific applications realizing the value of stakeholder relationships enabling different operational management and strategic roles valuing diversity and defining unique characteristics. According to […]

Agency vs. In-House Public Relations [National Conference Session Recap]

Session: Choosing Your Path: Agency or In-House PR Presenters: Brandi Boatner, Digital Experience Manager at IBM; Ryan McShane, Account Supervisor at Taylor Recap: Brandi Boatner, a digital experience manager at IBM, and Ryan McShane, an account supervisor at Taylor, led a “he said, she said” professional development session entitled “Choosing Your Path: Agency or In-House PR.” Interestingly enough, Boatner and McShane […]

How to Survive in the World of Entertainment Public Relations [National Conference Session Recap]

Session: Living the Life: Entertainment PR Presenters: Priscilla Clarke, President, Clarke & Associates, LLC (@pclarkepr); Nicole Garner, CEO, The Garner Circle LLC (@thegarnercircle) Recap: Priscilla Clarke from Clarke & Associates, LLC described her company as non-profit mixed with entertainment. She made sure to add stories from her public relations career as examples for what to do and what not to do […]

Joining Global Conversations with International Public Relations [National Conference Session Recap]

Session: Around the World and Back: International PR Moderator: John Trybus, APR, The British Embassy Panelists: Liselle Yorke, Grameen Foundation; Amber Khan, Women for Women International; Laura Rusu, Oxfam America Recap: According to Amber Khan, the most pressing international issues right now are global groups such as ISIS and the impact they have on women and children. The use of torture, gender-based violence against […]

October “Maximizing Your National Conference Experience” Twitter Chat Recap

Thank you to everyone who participated in our October 2014 Twitter Chat. Specifically, we’d like to thank our co-hosts, the PRSSA 2014 National Conference Committee (tweeting from the @PRSSANC account) and Vice President of Public Relations Ethan Parry (tweeting from the @PRSSANational account) for guiding the conversation. Join us on Oct. 28 at 9 p.m. ET for the next PRSSA Twitter […]

Seven Things to See and Do While in Washington, D.C.

You’ve printed your business cards, updated your resume and purchased your flight tickets. It’s official — you’re going to the PRSSA 2014 National Conference. Even though you’ll be busy attending amazing sessions and learning about the profession, you’ll also have some free time to do some sightseeing. Wondering where to start? Here are a few ideas: 1. Smithsonian Museums In […]

Sharpen Your Networking Skills, Get Noticed by Professionals at National Conference

With PRSSA 2014 National Conference quickly approaching, I am sure you are actively counting down the days until your trip to Washington, D.C. As part of your Conference preparations, I hope that you’re also thinking about how to make the most of the opportunities that you will have to interact with the 2,000-plus public relations professionals who will be attending […]

Five Easy Ways to Participate in the PRSSA Community Service Initiative

So you got your letter of confirmation in the mail — you’re going to the PRSSA 2014 National Conference in Washington, D.C. Congrats! And now you’re thinking, “But how can I contribute to the Community Service Initiative and make a difference during my short time in D.C.?” This year it’s easier than ever to participate in the Community Service Initiative […]