Learn to Pitch a Story Like a Baseball Player: With Fastballs, Curves and Change-Ups [National Conference Session Recap]

Event: Perfecting the Pitch Presenter: Dr. Joseph V. Trahan III, APR, Fellow PRSA, President and CEO, Trahan & Associates Recap: What is the recipe for a perfect pitch? Like baseball, pitching a story has a certain art and science to it. Public relations demands practitioners who are capable of pitching a great story. For the best pitching strategy, identify the […]

Alabama, Boston, North Carolina—January and February Regional Conference Preview

Regional Conferences are kicking off this month, with schools from all over the country ready to host conferences for everyone to enjoy. The University of Alabama is first on the list, hoping to help all attendees fine-tune their public relations skills. Boston University and the combined forces of Elon University and University of North Carolina will keep the ball rolling […]

I Got 99 Problems but a Pitch Ain’t One: Tips for Proper Pitching to a Publication

Whether you’re pitching the media on a story about your client’s next big campaign or trying to publish your masterful 3,000-word feature story, there are a few things you should know before you hit send on that email. Do Your Research This step is of the utmost importance. Don’t pitch to a publication you know nothing about. Learn about the […]

August Monthly Reading Round-Up — Cecil the Lion, Journalists Twitter Shame PR Pros, Subway Crisis

Back to school season is upon us, which means even less time to keep up with industry reading. Never fear, the Progressions Monthly Reading Round-Up is here. Another month has passed and here are the top eight articles you may have missed: 1. The GOP Debate Generated 1,273% More Tweets Than Jon Stewart’s Sendoff               […]

Skills Necessary to Succeed in Media Relations

Skills Necessary to Succeed in Media Relations

After graduating with a B.A. in Communications with a focus in public relations, I began looking for entry-level positions at agencies in Chicago with media relations departments. I interned at a radio station and was a media connoisseur. I also liked being behind the scenes and liked understanding the ins-and-outs of the exciting newsroom environment and how stories developed. Because […]

Read Up: Public Relations Blogs Every Student Should Frequent

Read Up: Public Relations Blogs Every Student Should Frequent

As someone enters the world of public relations, it is important to keep up on industry trends, consume media, and always be learning. In a field that is ever-changing, especially in our current digital-mobile era, blogs are a resourceful and convenient way to obtain desired information. Thousands of blogs focusing on media, public relations and marketing exist for those of […]