Fall into Public Relations

Letting go of warm weather and flip-flops can be difficult. But thankfully, we have fall products to look forward to. Starbucks’ Pumpkin Spice Lattes (PSL), Freeform’s “13 Nights of Halloween” and Bath & Body Works’ “Sweater Weather” scented candle are some noticeable products marketed during the fall season that consumers cherish every year. Public relations practitioners can take advantage of […]

August Monthly Reading Round-Up — Cecil the Lion, Journalists Twitter Shame PR Pros, Subway Crisis

Back to school season is upon us, which means even less time to keep up with industry reading. Never fear, the Progressions Monthly Reading Round-Up is here. Another month has passed and here are the top eight articles you may have missed: 1. The GOP Debate Generated 1,273% More Tweets Than Jon Stewart’s Sendoff               […]

December Twitter Chat Recap: The Internship Search — Secure Your Future

Thank you to everyone who participated in our December 2014 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Career Services Jonathan Hill  (tweeting from @JonJonHill) and Vice President of Public Relations Ethan Parry (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next semester’s Twitter chat schedule!   [View the story […]

Global Trends From the 2014 Cannes Lions Festival

The Cannes Lions International Festival of Creativity is the largest gathering of worldwide advertising professionals, digital innovators and marketers. Every year in June, around 11,000 registered delegates from 90 countries visit the festival to celebrate the best of creativity in brand communication, discuss industry news and network with one another. The seven-day festival, incorporating the awarding of the Lions awards, […]

February Twitter Chat Highlights: “Writing for Whom?”

February Twitter Chat Highlights: “Writing for Whom?”

Thank you to everyone who participated in the February PRSSA Twitter Chat! We had really great feedback from everyone for our “Writing for Whom?” February chat. Specifically, we’d like to thank co-moderators Vice President of Public Relations, Lauren Rosenbaum, tweeting from the @PRSSANational account and the 2011-2012 FORUM Editor in Chief and current @PRSANewPros Social Strategist, Amy Bishop, tweeting from @AmyL_Bishop. [View the story […]