Dear Chapter Development: Fundraising Ideas to Send Members to National Conference

Dear Chapter Development: My Chapter needs to raise money to send members to National Conference in Atlanta. Do you have any ideas? The PRSSA 2015 National Conference, Nov. 6–10 in Atlanta, is shaping up to be one of the best national events yet. For many Chapters, fundraising for National Conference is a daunting and around-the-clock task. Here are a few […]

City Series: Public Relations Industry Booming in the Silicon Hills of Austin

When one thinks of the state of Texas, images of cowboy boots, “Friday Night Lights,” and the best brisket you’ve ever tasted come to mind. While Austin does have all of the above, it has become the Boomingest Big City of all, according to the U.S. Census Bureau. With events such as South by Southwest (SXSW), “Austin City Limits” (ACL), […]

PR and Big Data: Using Smart Data to Communicate [National Conference]

PR and Big Data: Using Smart Data to Communicate [National Conference]

Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Data, data and more data. With so much data out there, how are we as public relations professionals supposed to sift through it all and find the stuff — the golden nuggets if you will — that truly matters? The session, “PR […]