May Monthly Reading Round-Up — Branded Content, Crafting Pitches, Career Advice, Crisis Management

As summer vacation begins, it is often difficult to stay up-to-date on current events and industry new. Don’t worry — Progressions has you covered! Below are eight interesting articles you may have missed this month. It’s Time to Take the Brand Out of Branded Content Author: Molly DeWolf Swenson Publication: AdWeek With the hype of Pepsi’s latest commercial beginning to […]

City Series: New York City the “Spiritual Heart” of Public Relations

Undoubtedly, you probably already have an opinion of New York City. Maybe you’ve visited and seen the tourist sights. Maybe you’ve never been but know you’d love it or hate it. Maybe you think that “Seinfeld” and “Sex And The City” are documentaries. The truth is—New York City is what you make of it. I wasn’t born here, but neither […]

The Insider: Fashion PR Trends Have Broken the Barrier of Exclusivity in the Fashion Industry

The Insider: Fashion PR Trends Have Broken the Barrier of Exclusivity in the Fashion Industry

In the past, fashion fads have trickled down the class system — available first to the prestige, revealed on the runways second, featured in online/print publications third, and finally, a prêt-à-porter (ready-to-wear) version arrives in stores near you. To be elite and above the have-nots was once a fad in itself, but fashion publicists have taken advantage of trending social […]

A Look into Fashion PR

A Look into Fashion PR

My Experience Ever since I can remember, I have been interested in fashion. I was introduced to public relations in a high school speech class and became immediately and immensely intrigued. During freshman orientation at Auburn, I learned that public relations is a growing field in the fashion industry, so I picked up a major in public relations as well […]