From a young age, parents continually remind their children to act honestly, to play fairly and to always adhere to the rules. As young pre-professionals, we can apply these same concepts to an ethical career in public relations. As public relations professionals, the public trusts us to act ethically through everything we implement and accomplish. One slipup and the well-being […]
Thank you to everyone who participated in our second Twitter Chat of the 2013-2014 school year. Specifically, we’d like to thank co-hosts vice president of advocacy Jessica Airey and vice president of public relations, Ben Butler (tweeting from the @PRSSANational account), for leading the conversation. Join us on October 1 at 9 p.m. ET for the next PRSSA Twitter chat: “Growing Your PRSSA/PRSA Relationship” with […]
Our constitutional right to the freedom of expression is truly a double-edged sword in the public relations world. It allows us to offer the best communication possible on behalf of our clients without having to appeal for government approval. In that sense, it really is a gift that enables us to communicate openly and freely with the public. At the […]
Public relations practitioners tread the thinnest of lines when it comes to loyalty in the workplace. Respecting the interests of both your client and the public can prove quite a challenge. During my time in PRSSA, I have seen many relationships, both collegiate and professional, turn bitter due to a difference of opinion. Impartiality is difficult to maintain when working […]
As public relations students, we learn about ethics as it relates to school and PRSSA. But what happens when an ethical dilemma actually arises in the workplace? Navigating the ins and outs of propriety at internships is difficult; thus, dealing with unethical or questionable practices takes forethought, commitment to upholding the ethical values of the industry and good advisers. Think […]
September has arrived, and that means we’ve entered every public relations professional’s favorite time of year: Ethics Month. Ethics may never steal the show with a flashy demonstration or unexpected development, and ethics doesn’t usually make it into the news unless someone has violated them. However, these unwavering principles set the foundation for the public relations profession. Without them, we […]
Public relations practitioners are faced with dilemmas on a daily basis. Choices must be made to determine what medium will be most effective to disseminate a message, or what strategy of crisis management to initiate after an incident. Decisions go beyond strictly business and stray into the areas of ethics and moral decisions. Good public relations practitioners strive to conduct […]
Ethics are a set of moral principles or a code of conduct that we choose to follow. We all have an ethical framework through which we live our lives; the extent of that ethical framework is what varies one individual from the next. Some of us hold true to more general ethical beliefs, such as the fact that it is […]
Planning for a year of PRSSA meetings, socials and activities can be difficult. There are many things the Chapter president and executive board need to take into consideration. Don’t forget the following: 1. Consider University Calendar and Events When researching to plan your year, start with your school calendar. Make sure you look at breaks, holidays and other university events […]
I am a “survivor” of the PRSSA Regional Activity, “The Reality of PR: A Survivor’s Guide to the Public Relations World,” hosted by The Pennsylvania State University. Throughout the weekend I picked up the tools to be prepared for the “real world” from the speakers’ perspectives of their various sections in the public relations field. The opening social event involved […]
