Public relations practitioners tread the thinnest of lines when it comes to loyalty in the workplace. Respecting the interests of both your client and the public can prove quite a challenge. During my time in PRSSA, I have seen many relationships, both collegiate and professional, turn bitter due to a difference of opinion. Impartiality is difficult to maintain when working with both passionate clients and colleagues.
Here are some tips I have found useful when working in compromising situations:
Research, planning and alertness all help keep ethical disputes to a minimum. However, sometimes the relationship just may not work out. Remember that the loyalty of a public relations practitioner lies in the preservation of human integrity through the crafting of a mutual trust between the practitioner, client and consumer.
Have you ever had your personal and professional beliefs clash? If so, how did you resolve it?
Justin K. Joe is a senior majoring in mass communication and public relations at Texas State University and is a member of the school’s PRSSA Chapter, previously serving as both the Chapter secretary and vice president. He is currently researching the unique marketability of pop culture in South Korea for his honors thesis. Follow Justin on Twitter at @jkjoemusic.
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