Unethical behavior, corruption and scandal plague the news cycle, and it is our job as public relations professionals to protect ourselves and our company from suffering due to poor decisions. It is important for PR professionals to be sincere advocates for their client. The PRSA Code of Ethics is a guide to help you navigate decisions in personal and professional […]
Thank you to everyone who participated in our Ethics Month Twitter chat. Specifically, we’d like to thank our co-hosts Vice President of Professional Development (@Ashleigh_K_W) and Vice President of Digital Communication Briana Spears (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to join us for the next Twitter chat taking place next month on October 29th at 9 […]
I was reading the Institute for Public Relations Research Letteron a Sunday when the idea came to me. Self-care Sundays should be every day to build confidence and healthy mindsets. Both are needed for creating strategies, spotting key insights and making ethical decisions. Most students studying public relations already identify as Type A personalities. We over-prepare, we over-analyze and we […]
In its most recent report, the Commission on Public Relations Education recommended adding a course in ethics to the core PR curriculum. According to the Commission, ethics is “more essential than ever in our current age of disinformation, alternative facts and ‘fake news.’” Of course, ethics has always been essential to professional success in public relations — just as ethics […]
Michael Scott, Regional Manager of Dunder-Mifflin Scranton Branch, is a comedic character and a wise teacher of what not to do, especially when it comes to ethics and professionalism. We are public relations students but ethics can be incorporated into any workspace. The examples below display what the character Michael Scott can teach us about the PRSA Code of Ethics […]
In an era of social media and user-generated content, the question of what is ethical to post and what isn’t is constantly at the forefront of the discussion. As digital pioneers and, in the case of some, —digital natives, we have been given the tools to become innate storytellers for others and ourselves. With the world at our fingertips, where […]
What is the PRSA Code of Ethics and where can I find them? The PRSA Code of Ethics is “designed to be a useful guide for PRSA members as they carry out their ethical responsibilities.” They include the main tenets of the Code as well as Provisions of Conduct, which further explains each principle and scenarios that they may apply […]
Finance as we know it would not exist without credit and credit-reporting companies. The big three credit bureaus, Experian, TransUnion and Equifax, are some of the largest data providers in the world. These credit bureaus collect massive quantities of data to tell companies whether billions of people around the world are worth lending money. Simply put, if you are in […]
Marlene Neill, Ph.D., APR, is an assistant professor at Baylor University. She teaches courses in public relations and advertising. She also serves as the faculty adviser for the Baylor PRSSA Chapter. Neill is an accredited member of the Central Texas Chapter of the Public Relations Society of America. She served as the chair for the Southwest District of PRSA in […]
With the PRSSA 2017 National Conference happening this week, it is important to be up-to-date on industry news as you network with members and professionals. Below are eight pieces you have missed this month. Three Ways Brands Can Be More Authentic in the Age of Misinformation By: Hamish McCollester Publication: Spin Sucks This article discusses how public relations professionals need […]
