Canceled. One of the most feared words in 2020. Public relations professionals know this two-syllable word can send disastrous shockwaves that can damage even the most beloved brands. Since its debut on Sept. 4, Disney’s live-action Mulan has just earned $43.8 million, nowhere near its production cost of $200 million. The Mickey Mouse powerhouse has seen massive success with live-action remakes such […]
Getting to be one of the only two PRSSA Nationally Affiliated and award-winning Student-run Firms in California does not happen overnight. At 6th Street Public Relations, we adhere to standards of PRSSA. Ethics Month is important for us because it is a reminder of our ethical responsibilities as an agency and public relations professionals. Throughout my time in the agency […]
Recently, a wave of allegations surrounding abuse targeted towards women has hit the gaming industry, affecting everyone from Twitch streamers to YouTube stars and top executives at some of the world’s most highly-acclaimed publishers. For an industry that has traditionally been male-dominated, this is a huge wake-up call that some may consider long overdue. As Megan Farokhmanesh of The Verge […]
As I witness the unfolding scenes of unrest and violence in the United States, my heart breaks. The murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and too many more innocent Black lives, are a symptom of deeply institutionalized racism that exists ubiquitously. As each death transpires, we find spirit and action in the digital world — and then there’s […]
I’ll be honest, I wasn’t entirely sure what PRSSA was all about when I first joined. I knew I wanted to be more involved on campus and as a PR minor, joining simply made sense. It wasn’t until afterward that I found out just how respectable and professional the organization and its members are. I was very impressed when I […]
