Six Ways to Build Leadership in Modern Public Relations
This spring, communications graduates enter an industry reshaped by AI, ethics and digital strategy. Success requires mastering office culture and “unspoken rules.”
Beyond the Battlefield: How Military Experience Translates to Strategic PR
Public relations is a magnet, attracting the public eye and drawing students and professionals from diverse backgrounds. For some, the transition to PR is straightforward. For others, it is a shift from a field that, at first glance, may seem unrelated.
Our Thoughts and Prayers are No Longer With You
Twenty two people walked into Robb Elementary School on May 24, 2022 and never walked out. That day Ted Cruz, Texas senator, said in an X post “Heidi and I are fervently lifting up in prayer the children and families in the horrific shooting in Uvalde. We are in close contact with local officials, but the precise details are still […]
College Student or the Perfect Specimen?
The stress of schoolwork, Greek life functions and simply everyday life can take a toll on college students. Now, imagine adding the pressure of being a college athlete who lives in the limelight every day. They strive to be perfect to protect their, their team’s and their university’s image. So, what do you do, as a PR professional, when they […]
Practicing Public Relations in the Age of Cancel Culture
The concept of “cancel culture” has travelled through the mouths of politicians, tech CEOs, social media creators, and other sorts of influencers. The first time I heard of someone condemning this idea of online shaming was from President Obama while speaking at a summit for his foundation. The former president pushed back against these ideas of “judgmentalism” and “purity” found […]
When Ethics Meets Crisis Communications
Although Ethics Month has passed, it is not uncommon for an array of crises concerning ethical implications for communicators to break on a weekly basis. I decided to chat with crisis communication and ethics expert Dr. Julia Daisy Fraustino to get her take on the topic and discuss a new ethics model she created. Q: How do you define crisis […]
Puzzling Together a Communication Plan
Writing a communication plan is standard for public relations practitioners. A communication plan serves as a blueprint for how one will implement a campaign. It takes careful planning to construct and attention to detail before implementing. This is also the case when composing a puzzle. To begin, a practitioner has to have a client to pitch a communication plan. This […]
Crisis Communications from the Inside-Out: Top Five Tips to Begin Your Crisis Management Career
By virtue of the job, public relations professionals are familiar with high-stress environments and, generally speaking, comfortable with think-on-your-feet situations. Crisis and conflict exist for every company, organization or entity; no one is immune to it. Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well mapped out communication strategies […]
September Reading Roundup — Crisis Management, Twitter, Transparency and Equifax
With the PRSSA 2017 National Conference happening this week, it is important to be up-to-date on industry news as you network with members and professionals. Below are eight pieces you have missed this month. Three Ways Brands Can Be More Authentic in the Age of Misinformation By: Hamish McCollester Publication: Spin Sucks This article discusses how public relations professionals need […]
Hurricane Harvey: The PR Rundown for a Large Disaster
On August 25, 2017, Hurricane Harvey set foot on Texas land, setting the record for the strongest hurricane landfall in the 21st century. It left many people homeless, countless properties damaged and more than 70 people have been killed from the tragic event. As a Public Relations professional, the question arises: did public relations professionals do a good job in […]
