clients - Progressions

October 1, 2016

September Monthly Reading Round-Up — Making Ethically Sound Decisions, Secrets of Great Communicators, Get-Out-The-Vote, Interview Follow Up

September flew by, and the PRSSA 2016 National Conference is right around the corner. Before heading to Indy, make sure you’re up to date on the latest industry news and trends by reading the Progressions Monthly Reading Round-Up. Below are eight article you may have missed this month: 1. Tough Situations: Making Ethically Sound Decisions in Public Relations Author: David L. […]

August 4, 2016

Sales: The “S” Word Every PR Professional Should Be Using

Let’s talk about the “s word” that every public relations professional should add to his or her vocabulary — sales. Though it may seem like a dirty word for those on the creative side, sales are what keep a public relations agency running. Public relations work is a service bought by clients, and they want to get the best results […]

July 22, 2016

5 Things I Learned Working at an Agency

I wish I had a dollar for every time I was told to gain experience at a public relations agency early on in my professional career. I’ve been given this piece of advice by numerous professionals, alumni, advisers and professors since beginning my public relations education … Needless to say, I would have a lot of dollars. So, four months […]

October 16, 2013

Maximizing Value Is Key to Maximizing Profit in a Student-Run Firm

“Maximize profits! Create shareholder wealth!” Sounds a lot like your intro to economics class, right? These are the values driving many businesses today. Whipped into a frenzy by the single-minded pursuit of these goals, organizations often end up sacrificing good judgment, value and, ultimately, the very success they were striving to achieve. By focusing their entire effort on the bottom […]

August 15, 2011

Take Your Firm to the Next Level: Apply For National Affiliation

You created a student-run firm. You have a solid infrastructure within the firm, including a mission statement and position breakdown. You have set clients and from them great case studies of how to run a firm. But, you have no idea how to take your firm to the next level. By applying for National Affiliation your student-run firm has the […]

July 29, 2011

A Day in the Life of a Brand Marketing Professional

When I say I work in brand marketing public relations, I tend to get a lot of questions: “What does that mean?” “You do what?” “What products do you work on?” All are valid questions for those not experienced in this area of the world of public relations. As an assistant account executive (AAE) at Porter Novelli, I have the […]

December 2, 2010

A Newbie’s Approach to a Student-Run Firm

The University of North Texas PRSSA Chapter launched its first student-run firm this semester under the direction of Lizzie Smithson (@Lizonomics). Beginning a firm from scratch requires patience, commitment and teamwork. We want to share a few tips that we found helpful with other Chapter leaders who are thinking about or are in the process of establishing a student-run firm. […]

March 1, 2010

Regional Activity Update: Elon University

Below is a guest post from Kristen Lueck, Elon University PRSSA Secretary. Elon University’s fourth regional activity is titled “PR in 3D.” So, what is PR in 3D? The sessions and activities of the conference aim to teach you about the three main areas of a public relations career: account management, the creative process and the client perspective. The event, […]

Sales: The “S” Word Every PR Professional Should Be Using

5 Things I Learned Working at an Agency

Maximizing Value Is Key to Maximizing Profit in a Student-Run Firm

Take Your Firm to the Next Level: Apply For National Affiliation

A Newbie’s Approach to a Student-Run Firm

Regional Activity Update: Elon University

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