What is the Edelman Trust Barometer?

What is the Edelman Trust Barometer?

Understanding the ever-changing web of opinions that forms our societal perceptions is essential to the art of public relations. Entry-level professionals and seasoned veterans alike engage in a continuous scramble to determine where their audience’s trust lies.  Edelman, one of the world’s leading public relations firms, has a long history of innovation in this category and developed a means of […]

<strong>How to Organize your First Press Event and not Freak Out</strong>

How to Organize your First Press Event and not Freak Out

In December of 2021, my classmates and I organized our first press event: “Listen to Me! Stories of the Unnoticed” in partnership with St. Anthony Shrine — a Boston church and charitable organization run by Franciscan friars. We wanted to bring attention to underrepresented groups — such as people who are unhoused, struggling with mental health, and members of the […]