September Monthly Reading Round-Up — Making Ethically Sound Decisions, Secrets of Great Communicators, Get-Out-The-Vote, Interview Follow Up

September flew by, and the PRSSA 2016 National Conference is right around the corner. Before heading to Indy, make sure you’re up to date on the latest industry news and trends by reading the Progressions Monthly Reading Round-Up. Below are eight article you may have missed this month:

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1. Tough Situations: Making Ethically Sound Decisions in Public Relations

Author: David L. Remund

Publication: Tactics

Ethics Month is coming to an end, but it’s important to practice ethical decision-making all year. This article provides students and young professionals with step-by-step considerations for making ethically sound decisions.

2. Who Won 2016’s First Presidential Debate — Facebook or Twitter?

Author: Beki Winchel

Publication: PR Daily

Social media is becoming increasingly important in the 2016 election. This article looks at how social media platforms are being used to influence the upcoming election.

3. 8 Secrets of Great Communicators

Author: Travis Bradberry


Check out this article for eight strategies that will help professionals improve their communication skills.

4. How to Hire and Fire a PR Client

Author: Courtney Lukitsch

Publication: PRNewser

Public relations professionals seek to establish mutually beneficial relationships between an organization and its publics. Read this article for the top reasons public relations professionals should hire and/or fire clients.

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5. Get-Out-The-Vote Efforts Partner with Uber for Election Day Transportation

Author: Joseph N. Distefano

Publication: Government Technology

APCO Worldwide and VoterDrive recently launched the VoterDrive on-demand service, a bipartisan get-out-the-vote program using Uber’s services to provide free rides to and from the voting polls. Read more about the initiative in this article.

6. Know Your Audience

Author: Anne Gammon

Publication: PRSay

This article analyzes results from a YouGov Generational Survey comparing and contrasting media consumption and attitudes of baby boomers and the millennial generation.

7. Nailed the Interview? Do the Same With Follow Up

Author: Ron Culp

Publication: Culpwrit

Read this article for tips on the perfect follow up post-interview.

8. What to do When Your Boss Asks You to Compromise Your Ethics

Author: Jessica Carnprobst

Publication: Progressions

This month’s offers advice on how to react appropriately when your boss asks you to do something unethical.

These articles are gathered and submitted by the PRSSA National Committee, the Industry News Subcommittee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to the Publications Editor in Chief Krista Watson by email at

Krista Watson is a junior at Loyola University Chicago and the PRSSA 2016–2017 Publications Editor in Chief. Follow her on Twitter @watson_krista or connect on LinkedIn.

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