Below is a guest post from Kristen Lueck, Elon University PRSSA Secretary.
Elon University’s fourth regional activity is titled “PR in 3D.” So, what is PR in 3D?
The sessions and activities of the conference aim to teach you about the three main areas of a public relations career: account management, the creative process and the client perspective.
The event, held March 7, 11 a.m.–5 p.m., is an interactive and informative forum that will shed light on the different dimensions of public relations. You will learn from Paul McKeon, former partner at Ketchum and founder of The Content Factor; Scott Scaggs, creative director at Trone, a full-service marketing and communications agency; Tracey Grayzer, the director of public relations for Alamance Regional Medical Center; and Ross Wade, assistant director of career services at Elon University.
You will learn the best practices for self marketing and how to stand out among other applicants as you enter a competitive job market in a dynamic industry. You will then have the opportunity to put the speakers’ advice and your own knowledge of public relations to work in an interactive activity and a networking social. Elon PRSSA hopes to give you a realistic view of the industry and knowledge of how to make a public relations career a reality.