I’m currently taking a public relations case study course in which every class we discuss and examine some of PR’s best and worst moments. Topics have ranged from consumer products and health communication, to social marketing campaigns and community relation cases. Since starting this course, I have greatly developed my sense of what makes a good versus bad case study. […]
When did July end and August begin? Another month has passed and here are the top eight articles you may have missed: 1. Burson-Marsteller Launches Cuba Specialty Group Author: Tonya Garcia Publication: PR Newser After President Obama began opening up communication with Cuba, Burson Marsteller jumped at the opportunity to begin a Cuba Specialty group to “[provide] clients with strategic counsel […]
Growing up, I loved to read. I would read anything I could get my hands on, including the cereal box during breakfast. I still love reading, but sometimes I struggle to get through assigned readings for classes. This was the case in the Public Relations Management class I took last quarter. With more than 20 case studies listed on our […]
Congratulations seniors! You’re graduating from college soon, and with that, you will soon become a PRSSA alumnus. It’s now time to transition from student to professional with PRSA and the New Professionals Section. As a PRSSA member, you had access to a local Chapter that provided you with networking opportunities and led to friendships that will last throughout your professional […]
You created a student-run firm. You have a solid infrastructure within the firm, including a mission statement and position breakdown. You have set clients and from them great case studies of how to run a firm. But, you have no idea how to take your firm to the next level. By applying for National Affiliation your student-run firm has the […]
With the end of National Conference comes the beginning of Regional Activity planning season! Regional Activities are smaller than National Conference but include professional development sessions, career fairs, case studies and networking opportunities. Each event focuses on a different theme of public relations and is located in different area of the United States. If you were unable to attend National […]
