“Maximize profits! Create shareholder wealth!” Sounds a lot like your intro to economics class, right? These are the values driving many businesses today. Whipped into a frenzy by the single-minded pursuit of these goals, organizations often end up sacrificing good judgment, value and, ultimately, the very success they were striving to achieve. By focusing their entire effort on the bottom […]
Wake up. Answer emails. Pitch media. Approve designs. Check email again. Just a typical morning in the life of a public relations practitioner. But wait – add ‘go to class’ to the list. Though it can be tough to balance class schedules and extracurricular activities, college is the prime time to get involved and start networking. Don’t delay until after […]
Though you may not realize it, PRSSA Chapters and student-run firms often have similar goals. Both groups want to connect with students and help prepare them for life after graduation. Strengthening the relationship between these two groups will benefit both parties, as well as the students you wish to motivate. Here are some ways to improve that relationship: Recruit together […]
When I say I work in brand marketing public relations, I tend to get a lot of questions: “What does that mean?” “You do what?” “What products do you work on?” All are valid questions for those not experienced in this area of the world of public relations. As an assistant account executive (AAE) at Porter Novelli, I have the […]
What is a public relations professional? Are they communications specialists, practitioners, press secretaries, public affairs specialists, journalists, media specialists or publicists? The answer is yes – all of the above! These are all titles that can be synonymous with public relations. The diversity within the public relations industry is immense. From social media to event planning, to personal representation to […]
As you may know, there are a thousand different directions a career in public relations in an agency may take you, and 100 different tasks you may do throughout the week. For me, working for the world’s largest independent public relations agency, Edelman Public Relations, no two days are ever the same. For starters, I work for some of the […]
Imagine the excitement of an agency: A diverse range of clients, the flurry of deadlines and an opportunity to touch the entire media relations process in one day. Now, combine this with the fulfillment of a non-profit: working with passionate volunteers, progressing toward a common goal and making a positive impact on society. This combination is the best way to […]
As someone who has worked in three different agencies and witnessed the hiring process change and develop during the past three years, I wanted to offer some advice to those applying for internships with public relations agencies. To properly disclose, this post is based on my perspectives, as well as those in my network. This is by no means absolute […]
The following is a guest post from Kylie O’Brien, MSU PRSSA vice president of public relations. The public relations field offers opportunities in a variety of specialties; it’s not a simple choice among agency, corporation or non-profit. It’s a career filled with niches ranging from entertainment to government to health care. So how are we, college students aspiring to enter […]
You are invited to the Oral Roberts University PRSSA Regional Activity, “Front Row Seat 2010: Your Ticket to the Sports and Entertainment Industries.” Festivities will begin with a welcome party at the Hilton Tulsa Southern Hills on Thursday, Feb. 25, at 7 p.m. Come to mingle with PRSA members, faculty and other students from the eight state regions while enjoying […]
