Brandi Boatner is a Social and Influencer Communications Lead at IBM and a member of PRSA. In addition, she was a speaker at the 2018 PRSSA National Conference. In this interview with Brandi, we discussed her experience with public relations, advice she has for students and the improvements she feels are needed in the PR field. Paige: Since you entered […]
While classes give public relations students the fundamentals of our industry, it is the hands-on, field experience that defines the quality of a professional and how they understand effective communications. College towns are great for studies but not always for media industry employment if you are far from a major market. For those struggling to find that key internship to […]
With the holidays behind us, it’s time to begin a new year filled with opportunities and motivation. Luckily, if you’re a young, rising PR professional, you’ve come to the right spot. Below I’ve laid out a handful of products and services that I believe every young professional should invest in to take their career to the next level. Planner. Rising […]
Chatbots are allowing PR professionals to work smarter not harder. In the heat of the Sept. 2018 Utah wildfires, robots, although intimidating, were key to crisis communications. Citizens were amidst disaster when two major Utah wildfires consumed 87,000 acres of land and caused more than 6,000 people to evacuate from their homes. Utah residents were desperate for answers. They wanted […]
The thought of running a national, pre-professional organization on your campus may seem overwhelming and quite scary. While it will have its challenges, don’t let a little challenge discourage you from continuing and enhancing your Chapter. It will be one of the most rewarding experiences you will have during your college career. When I ran for Chapter president it was […]
Great ideas don’t always yield great results. As a PR professional, it can be easy to become married to what you perceive as great creative ideas. But employers only care about interesting ideas if they are going to improve the company. Research skills prove to your employer that you are strategy-driven and mission-focused. It’s a mistake to think that research […]
This piece is part of the new series, New Pro? No Problem: The PRSA New Professionals Guide to Success. Before I finished my graduate degree, my final project included building an online portfolio, refreshing my resume and updating critical social media platforms like LinkedIn. It was the perfect opportunity for me to consider all the work I had done but […]
On Oct. 15, 2017, Alyssa Milano tweeted out a call for women who had been sexually harassed or assaulted to speak out using the hashtag #MeToo. If comfortable, these women were encouraged to share their stories but ultimately the goal was to show the world just how big the problem was. At the time, this was in response to the disturbing […]
Between classes, internships and PRSSA, public relations majors are constantly building their resumes to become the top future professional candidate. However, if you’re looking for a winter break challenge or looking to diversify your experience from your peers, there are inexpensive ways to expand your business and communications knowledge. Online certifications can help give students the extra skills they need […]
It’s your senior year of college and you’re starting to get excited about your first real job in PR. Right now, your potential is limitless. Your ambitions know no bounds. Your career is ready to take off. You’ve got eight months until graduation. I know it’s tempting but try to avoid spending the next seven months enjoying your senior year, […]
