When I immigrated from El Salvador five years ago and became a first-generation student in Los Angeles, I never thought I would pick public relations as a career. But looking back, that was the path I wanted to follow all along but did not think I could chase. I was always attracted to communication, science, researching and writing, but since […]
As part of PRSSA’s ongoing Ethics Month celebration, recently students and professionals alike engaged in our latest Twitter chat “Uphold Values: Ethics in Public Relations”. This Twitter chat, hosted by PRSSA National and Rachel Kimmel, PRSSA national vice president of professional development, started discussions around the ethical dilemmas that current-day PR pros face along with tips for tackling any and […]
Getting to be one of the only two PRSSA Nationally Affiliated and award-winning Student-run Firms in California does not happen overnight. At 6th Street Public Relations, we adhere to standards of PRSSA. Ethics Month is important for us because it is a reminder of our ethical responsibilities as an agency and public relations professionals. Throughout my time in the agency […]
“Jack of all trades, master of none.” This phrase’s meaning has shifted since its origination in the late 16th century. During that time period it was virtually an insult, whereas today we admire people who can do almost anything. However, the question arises: should I learn as many skills as I can or should I excel at just a couple […]
TikTok has been taking the world by storm within the past year, and many creators have figured out ways to use the app to their advantage. Creators have been using this app to promote themselves and their future projects. These videos of self-promotion then pop up on many people’s “For You” pages within the app, and gain a lot of […]
One of the great things about a career in public relations is the ability to work with some of your favorite brands as you help them on their next chapter. For many of us, working for our dream brands may seem like a far-off career goal. For others, like Haley Elizabeth Williams, a senior at Temple University and director of […]
In the process of attaining my public relations degree, I’ve been exposed. Not in the way you’re thinking, though. The public relations program at Central Michigan University requires a diverse course load. My classes include graphic design, journalism, broadcasting and even business. I’ve learned how to work and be comfortable in Adobe Creative Cloud applications because of my school’s course […]
August 2020 is upon us. Students are heading back to class, Wendy’s is podcasting, TikTok might be banned, IKEA is forgetting to check their ad copy and KFC is no longer “Finger Lickin’ good.” The August 2020 edition of PR News Recap from PRSSA is here, this time featuring recaps from members of the Publications Subcommittee. See some of our […]
The 2020–2021 PRSSA school year has officially begun, and that means the return of Twitter chats. The first Twitter chat of the year was hosted by Katy Belanger, PRSSA National vice president of digital communications. The chat, titled “#WeArePRSSA: PRSSA Benefits and Best Chapter Practices,” highlighted member benefits and united PRSSA members from across the world to discuss how we […]
Ever wondered why Budweiser’s “Wasssup” campaign is one of the most iconic campaigns of the 21st century? Or why Nike’s “Just Do It” campaign is still one of the most memorable marketing campaigns although it was launched as far back as 1987? If you think integrated marketing communications (IMC) is not such a big deal, think about all the enormous […]
