“Untamed” by Glennon Doyle was my second read of 2021 and I think it should be your first of 2022. Doyle recounts her moments of clarity and teaches readers how to find their voices and themselves. While this book is about self-help and not public relations, we produce the best work when we are bringing the best versions of ourselves […]
The holiday season presents a great opportunity, albeit a competitive one, for communications professionals and the brands they represent to switch up their promotional strategies and explore some different social media tactics. As members of Gen Z, we represent the potential spending power of approximately $323 billion, but you need to know where to find us and what we’re looking […]
The smell of soft, buttery rolls wafts into your nose. The aroma comes from the kitchen where your mom is preparing for the family feast. Christmas is a much-needed break from the college grind of microwave meals and little to no sleep. Then the doorbell rings and in comes your distant relatives who you’ve never really talked to. Your blissful […]
Note: This blog was inspired by the book “The 7 Habits of Highly Effective People” by Stephen R. Covey and applied to the field of public relations in the title and body. Your eyes are red from a lack of sleep and too much screen time. The little voice inside your head screams at you as you anxiously flip back […]
Professionals in the public relations industry are masters in subjects that range from crafting the perfect pitch to producing enticing campaigns. PR experts are fluent in social media and can practically write a press release with their eyes closed. Inspired by @prgirlmanifesto’s “PR Pro Starter Kit” on Instagram, below is a list of valuable tools that many fellow professionals keep in their […]
Unless your cell phone has been dead since November 12, you’ve probably heard something about Taylor Swift’s release of Red (Taylor’s Version). As a public relations professional, having your client drum up as much attention as this album release would be an absolute dream come true. I can only imagine what Swift’s PR team was thinking when they saw that […]
As the old saying goes, the pen is mightier than the sword. When it comes to writing, the possibilities are endless. A blank piece of paper is your canvas, and the pen is your paintbrush. A true work of art will powerfully emphasize your message’s meaning and impact on the target. However, when crafting a work of, it’s important to read the room before you write […]
Picture this: It is a post-pandemic world where stadium concerts are actually a thing and your best friend miraculously scored tickets to a Beyoncé concert. The lights go dark and Queen B steps onto the stage to perform one of your favorite songs: “Run the World.” You sing along with Beyoncé to this girl power anthem as she asks the […]
Ohio University’s Hugh M. Culbertson Public Relations Student Society of America Chapter received the 2020–2021 Dr. F.H. Teahan Award for Outstanding Chapter during the 2021 PRSSA International Conference. Winning Outstanding Chapter recognizes Scripps PRSSA as the finest Chapter across the nation, a high honor that the entire Chapter was humbled to receive. However, the successes of Scripps PRSSA didn’t happen […]
Nowadays, podcasts have become tremendously trendy. Actually, in 2020, an estimated 100 million people listened to a podcast each month and it’s expected to reach 125 million in 2022. Sometimes it is more convenient and easier to listen to someone speaking rather than reading a long article. This is the reason why podcasts have gained such popularity. The world is […]
