Clean the World x PRSSA: A Perfect Pair
Sometimes it can be easy to lose sight of the many things we are lucky to have access to. Access to basic hygiene products is one of these things that can easily be taken for granted. Hygiene poverty is an issue that impacts many communities around the world. This inability to afford basic hygiene products can lead to hygiene-related illnesses and death. But what would you do if you had the power to help change that?
PRSSA collaborates with a non-profit organization every year to promote a society-wide Community Service Initiative. This year, PRSSA is partnering with Clean the World, a global health organization located in Orlando, FL. Clean the World is dedicated to preventing millions of hygiene-related illnesses and deaths every year. Clean the World collects and recycles discarded soap and plastic bottles from more than 8,000 hotel and resort partners. These hygiene products are then distributed to children and families that live in countries with a high death rate due to pneumonia and cholera, which are two of the top killers of children under five years old.
Communities that are unable to afford basic hygiene products are increasingly at risk of contracting COVID-19. While many of us have access to products that aid in preventing the contraction and spread of the virus, these communities do not. As a PRSSA member you can take part in the Community Service Initiative and help Clean the World provide these at-risk populations with clean water, sanitation, and hygiene. Here are multiple ways to get involved and make a change . . .
- Participate in the PRSSA Social Media Campaign
- Post your favorite self-care products and/or personal care tips with the hashtag #CleantheWorldwithPRSSA on social media
- Purchase a “Soap Saves Lives” Box
- Each “Soap Saves Lives” box contains soap, shampoos, conditioners, toothpaste, toothbrushes, sanitizing towelettes and more. Once you receive your box, you can assemble hygiene kits and donate them to your local charity to help save lives!
- Purchase a box here https://cleantheworld.org/soapsaveslives/
- Order Merchandise on the PRSSA Page
- Check out the PRSSA page to shop for Clean the World merchandise such as the recycled cotton tote and the Wash Your Hands Bro t-shirt.
- Every t-shirt purchase equates to 1,000 handwashes donated.
- Use the code PRSSA10 at checkout to receive 10% off of your purchase.
- Purchase merchandise here https://cleantheworld.org/PRSSA/
- Donate Directly
- Over 92% of every donation goes towards the Clean the World WASH programs which helps provide communities with resources that are essential for maintaining a healthier and sustainable lifestyle.
- Donate to Clean the World here https://cleantheworldfoundation.org/donate-today/
You have the ability to use your PRSSA membership to make a change and give back to communities in need. To learn more about Clean the World, check out their website and/or connect with them on Instagram, Twitter, LinkedIn and Facebook. Together we can help Clean the World and change the world.
Meghan Christopher is a senior at the University of Tampa studying advertising and public relations. She currently serves as the president of the University of Tampa’s Chapter of PRSSA, a public relations intern for Lynn Public Relations, an audio podcast editor for Artifact and an intern on the social media committee for Tampa Bay’s Chapter of PRSA. Connect with her on LinkedIn.
2 thoughts on “Clean the World x PRSSA: A Perfect Pair”
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An interesting campaign that combines both public relations with effective community building initiatives. I thoroughly enjoyed learning how PRSSA gives back while implementing social media strategy and enhancing community building tactics.
An interesting campaign that combines both public relations with effective community service initiatives. I thoroughly enjoyed learning how PRSSA gives back while implementing social media strategy and enhancing community building tactics.