Looking Further Than Skin Deep

Looking Further Than Skin Deep

This post is part of diversity series for Progressions. Racial and ethnic diversity in the public relations field is paramount. Several agencies such as FleishmanHillard, Edelman, and PorterNovelli have programs dedicated to promoting racial and ethnic inclusion and celebrating individuality. But why should one need to know about other racial and ethnic groups? How does that affect public relations practitioners? […]

What the Hollywood Under the Oaks Taught Me About Finding Your Entertainment PR Niche

What the Hollywood Under the Oaks Taught Me About Finding Your Entertainment PR Niche

PRSSA at LSU allowed aspiring public relations practitioners to walk down the red carpet March 21–23 when the Chapter hosted a Regional Conference entitled Hollywood Under the Oaks. The conference was held “under the oaks” of LSU’s campus with a theme inspired by the booming entertainment industry in Louisiana. Friday night all attendees were welcomed with a truly southern dinner: […]

Skills Necessary to Succeed in Media Relations

Skills Necessary to Succeed in Media Relations

After graduating with a B.A. in Communications with a focus in public relations, I began looking for entry-level positions at agencies in Chicago with media relations departments. I interned at a radio station and was a media connoisseur. I also liked being behind the scenes and liked understanding the ins-and-outs of the exciting newsroom environment and how stories developed. Because […]

Home from a PRSSA Event — Now What?

Home from a PRSSA Event — Now What?

Leadership Rally. National Conference. PRSA Luncheons. Regional Conferences. National Assembly. The calendar of a PRSSA student is filled with many events to attend throughout the year. Once you get home and reflect on all you have learned, there is still so much to do. It might seem overwhelming to get back into your daily routine, but it’s important to maximize […]

Diversity: Why Encouraging Differences Makes a Difference

Diversity: Why Encouraging Differences Makes a Difference

If you tend to avoid challenging conversations, awkward moments or uncomfortable situations, you’re not alone. Many people steer away from discussions about diversity because they want to circumvent the difficulty and discomfort these interactions often evoke. A high percentage of students I’ve asked about this issue agree that diversity is  important, but very few could easily articulate why or even […]

March Twitter Chat “Planning for Your Chapter’s Success” Recap

Thank you to everyone who participated in our March 2014 Twitter Chat, “Planning for Your Chapter’s Success.” Specifically, we’d like to thank our co-hosts PRSSA National Professional Adviser Don Egle, APR, ABC  and Vice President of Public Relations Ben Butler (tweeting from the @PRSSANational account) for leading the conversation. Join us on April 15 at 9 p.m. ET for the next […]