Practicing Public Relations in the Age of Cancel Culture

Practicing Public Relations in the Age of Cancel Culture

The concept of “cancel culture” has travelled through the mouths of politicians, tech CEOs, social media creators, and other sorts of influencers. The first time I heard of someone condemning this idea of online shaming was from President Obama while speaking at a summit for his foundation. The former president pushed back against these ideas of “judgmentalism” and “purity” found […]

February Twitter Chat Recap— #PRSSAPower

February Twitter Chat Recap— #PRSSAPower

PRSSA’s District Conference season for 2021 kicked off recently with the successful hosting of both Boston University’s and the University of Florida’s respective District Conferences. Following this, PRSSA National hosted our latest Twitter chat, “Power of Connections: The Importance of Networking & District Conferences.” Hosted by PRSSA National and Rachel Meltzer, vice president of events and fundraising, this chat started […]

Brands Respond to President Biden Inauguration- An Analysis

Brands Respond to President Biden Inauguration- An Analysis

After so many days of controversy surrounding the presidency of the United States, the inevitable day of the inauguration of the new president-elect, Joe Biden, finally arrived. The celebration of this event transcended to social networks, where the most recognized organizations and brands gave their support to the president this past Jan. 20. Patagonia posted a tweet on its official […]

How TikTok Helped Olivia Rodrigo’s “drivers license” Gain Its Popularity

How TikTok Helped Olivia Rodrigo’s “drivers license” Gain Its Popularity

On January 8, 2021, 17-year-old Disney star Olivia Rodrigo released her song titled “drivers license.” As of January 12, the song made it to the top of iTunes’ charts, beating out “Lonely” by Justin Bieber and “Blinding Lights” by The Weeknd. This song became so popular due to its increasing popularity on the social media app, TikTok. Over the past […]

TikTok Your Way to the Top

TikTok Your Way to the Top

Madison Stone pulled down her face mask to use facial recognition to unlock her iPhone and swiped to open TikTok. As the social media specialist at Kodiak Cakes, she had spent countless hours attempting to flip pancakes in the air for its next TikTok challenge. After hundreds of video flops of pancakes falling on the floor, Stone captured the perfect […]