Video fluency is a skill set where an individual deeply understands the power and nature of videography. Being video fluent means communicators can accurately relay compelling stories to stakeholders. In an increasingly digital world, being video fluent is no longer an option, but a necessity for communicators. Too often brands, especially newer brands, post videos with poor camerawork, audio, or […]
April 20, or “420” is a day most people associate with smoking cannabis. With the legalization of cannabis happening in some states in the United States, Ben & Jerry’s made a series of social media posts discussing cannabis justice and telling Congress to legalize cannabis for everyone in the country. Ben & Jerry’s, an ice cream company that is very […]
A little over a year ago, my university was unexpectedly shut down out of an ‘abundance of caution’ amid the emerging COVID-19 pandemic, like a multitude of other universities. Not a week had passed when we received the email that stated we would be moving to virtual learning for the rest of the semester, followed by the cancellation of almost […]
Humans have always had the ability to engage in lies, rumors, deception or some other distortion of the truth. And, communicators have historically wrestled with the challenges caused by false or misleading information impacting the clients, organizations and communities that they serve. These are not new concepts. What is new and causing greater concern and challenge is the speed and […]
PRSSA hosted their last Twitter chat of the 2020–2021 school year on April 12, 2021 at 9 p.m. ET. The session was co-hosted with Champions for PRSSA. Titled “Never Stop Learning: Transitions and Mentorship”, this chat cultivated discussion around the transition from student to professional and how to form impactful mentor-mentee relationships. Highlights can be found below or at this […]
A huge part of the public relations industry is giving back. Ever since the onset of the pandemic and the tumultuous year and a half since then, students studying public relations and communications have faced the bleakest job market since the Great Recession of 2008. In response to this, many organizations and professionals have stepped up to assist the next […]
If by now you do not have the Clubhouse app downloaded, you might be living under a rock … No worries. I am here to put you up to speed on the latest tech news. Word on the street is there is a new social networking app in town, but this one is different. Clubhouse is an invite-only and audio-based […]
PRSSA’s celebration of Women’s History Month continued with our latest Twitter chat. “March On: Building the Courage to Create Change” was hosted by PRSSA National and Haniya Shariff, vice president of diversity and inclusion on March 22nd, 2021 at 9 p.m. ET. The chat cultivated discussions around the current challenges women face in their careers and how we can all […]
The concept of “cancel culture” has travelled through the mouths of politicians, tech CEOs, social media creators, and other sorts of influencers. The first time I heard of someone condemning this idea of online shaming was from President Obama while speaking at a summit for his foundation. The former president pushed back against these ideas of “judgmentalism” and “purity” found […]
On February 11, Taylor Swift announced “Fearless” would be the first rerecorded album to be released, and “Love Story” is going to be the first single. When she announced this in an Instagram post, she posted a message that says how the original album, released in 2008, doesn’t tell her whole story, and she is excited to do that in […]
