From YouTube to Vine — to now Instagram and TikTok — the ever-changing social media environment continues to shape digital entertainment. No matter where you look, there’s always a platform to watch videos, share GIFs and find the latest updates from your favorite creators. As trends come and go, so do content creators and their potential for real impact. Founded […]
PRSSA hosted their third Twitter chat of the 2021-2022 school year on October 25, 2021 at 9 p.m. ET. Titled “#PRSSAPRoud: Promoting DE&I in Chapters” this chat, hosted by PRSSA National and Rayna van Beuzekom, vice president of diversity and inclusion, provided a space for important discussions surrounding diversity and inclusion implementation within PRSSA Chapters. Highlights can be found below.
PRSSA hosted their second Twitter chat of the 2021-2022 school year on September 20, 2021 at 9 p.m. ET. Titled “#EthicsMonth: The Importance of Ethics in PR” this chat, hosted by PRSSA National and Kayla Holley, vice president of professional development, served as an insightful and informative discussion surrounding ethical practices in PR and how students can prioritize ethics now. […]
PRSSA hosted their first Twitter chat of the 2021-2022 school year on August 30, 2021 at 8 p.m. ET. Titled “#WeArePRSSA: Best Practices for Chapters” this chat served as a great resource for Chapter leaders as everyone shared their ideas, experiences and more. Highlights can be found below.
Video fluency is a skill set where an individual deeply understands the power and nature of videography. Being video fluent means communicators can accurately relay compelling stories to stakeholders. In an increasingly digital world, being video fluent is no longer an option, but a necessity for communicators. Too often brands, especially newer brands, post videos with poor camerawork, audio, or […]
April 20, or “420” is a day most people associate with smoking cannabis. With the legalization of cannabis happening in some states in the United States, Ben & Jerry’s made a series of social media posts discussing cannabis justice and telling Congress to legalize cannabis for everyone in the country. Ben & Jerry’s, an ice cream company that is very […]
A little over a year ago, my university was unexpectedly shut down out of an ‘abundance of caution’ amid the emerging COVID-19 pandemic, like a multitude of other universities. Not a week had passed when we received the email that stated we would be moving to virtual learning for the rest of the semester, followed by the cancellation of almost […]
Humans have always had the ability to engage in lies, rumors, deception or some other distortion of the truth. And, communicators have historically wrestled with the challenges caused by false or misleading information impacting the clients, organizations and communities that they serve. These are not new concepts. What is new and causing greater concern and challenge is the speed and […]
PRSSA hosted their last Twitter chat of the 2020–2021 school year on April 12, 2021 at 9 p.m. ET. The session was co-hosted with Champions for PRSSA. Titled “Never Stop Learning: Transitions and Mentorship”, this chat cultivated discussion around the transition from student to professional and how to form impactful mentor-mentee relationships. Highlights can be found below or at this […]
A huge part of the public relations industry is giving back. Ever since the onset of the pandemic and the tumultuous year and a half since then, students studying public relations and communications have faced the bleakest job market since the Great Recession of 2008. In response to this, many organizations and professionals have stepped up to assist the next […]
