The Art of Disney Storytelling: Q&A with Conference Keynote Speaker Craig Dezern

Cinderella. Beauty and the Beast. Snow White and the Seven Dwarfs. These are some of the classic Disney stories we grew up with and made us believe in magic. The heart of Disney public relations captures that magic with storytelling. In this Q&A, Craig Dezern, vice president, Global Public Relations for Disney Destinations and keynote speaker for the PRSSA 2011 […]

Attend National Conference Without Breaking the Bank

Congratulations on your decision to attend the PRSSA 2011 National Conference in Orlando, Fla.!  Some of you have been preparing for Orlando since before leaving last year’s Conference.  You’ve followed conference updates on Twitter and Facebook. You’ve decided on flights, hotel roommates and what sessions to attend.  You’ve even resolved one of the biggest topics of debate for many PRSSA […]

Fundraising Can Actually Be Fun with the 2011 National FUNdraising Bowl

Fundraising (n). A way to make money; a challenge that never goes away; a constant hassle to Chapters. Have no fear – the FUNdraising Bowl is here! The 2011 National FUNdraising Bowl is an opportunity for your Chapter to raise funds, share best practices with other Chapters and compete for two free registrations to the PRSSA 2011 National Conference. And it’s […]

So You Want to Be on the National Committee?

Borrowing the opening line of one of my favorite Nickelodeon shows growing up: “Do you have it? GUTS!” OK, so being on the National Committee doesn’t mean you’re going to be facing the Aggro Crag (or playing Slam Dunk, or completing the Tornado Run), but it does mean you’re choosing a path that requires hard work, dedication and commitment. National Committee […]

Upcoming Professional Development Events

As the academic year winds down for many of us, it is easy to let inexpensive or even free professional development events and seminars fall through the cracks. Whether you are graduating, working in an internship this summer or continuing with classes, keeping up with professional development throughout the year will help deepen your experience and sharpen your skills. Below […]