The basic format of an introductory networking conversation between two public relations professionals is often simple: share who you are and what you do, then swap business cards.
As often as we have encounters like this, many people often don’t take the necessary post-interaction steps to sustain a connection with newly acquired relationships. In this industry, who you know is extremely important – so when you’re at conferences and networking events, it is essential to go one step further than giving a confident handshake and exchanging business cards.
As you travel home from the PRSSA 2012 National Conference this week, you should plan what you are going to do now that the event has ended. If you want to stay on top of your networking game, here are a few steps you should take to get the most out of your PRSSA relationships.
At National Conference, it is easy to connect with driven and exciting public relations folks. Make sure that you’re now prepared to make your new network last by going a little further than being just a name on a business card.
About the blogger
This is a guest post by Lauren Tennet, a senior public relations student with a double minor in history and Spanish at Ohio Northern University.Tennet is currently the social media & marketing Intern at The Cynthia Woods Mitchell Pavilion in The Woodlands, Texas. A proud Delta Zeta, Tennet will serve as the director of Ohio Northern’s student-run firm, True North Public Relations. In the fall, as well as the dvertising anager forFORUM. She will also be the social media intern for Campus Crasher, an online university scouting page. Besides these accomplishments, Tennet is an avid music lover and performer.
[highlight]How do you follow up with members and professionals? Share your experience with us. [/highlight]