National Events - Progressions

April 26, 2017

Using the Code of Ethics to Inform Your Leadership Style [National Assembly Recap]

Session: Ethical Leadership: Using the Code of Ethics to Inform Your Leadership Style Presenters: Jo Ann LeSage Nelson, APR, Vice President, Client Services, Pierce Communications; Heather Harder, Senior Account Executive, Prosek Partners; PRSSA 2016–2017 Vice President of Advocacy Andrew Cook; PRSSA 2016–2017 Vice President of Professional Development Liz Skeele; PRSSA 2016–2017 Vice President of Career Services Sarah Dougherty Recap: Trust […]

April 21, 2017

Learning How to C.A.R.E. [National Assembly Recap]

Session: Welcome Reception Presenter: Karith Foster, Founder, The Foster Russell Family Foundation, and CEO, Stereotyped 101, Inc. LLC Recap: Diversity can be a tough topic to talk about, but Stereotyped 101, Inc. LLC CEO Karith Foster doesn’t think it should be boring or painful. She coined the term “inversity,” which is a modern twist on diversity and inclusion where the […]

April 7, 2017

Boston: America’s Walking City

Known as America’s Walking City, Boston will be home to the largest gathering of public relations students at the PRSSA 2017 National Conference spanning from Oct. 6 through Oct. 10. Lucky for attendees, the venue for the Conference, the Boston Park Plaza, is located in the center of the city, so some the city’s most popular attractions are within walking […]

March 20, 2017

How Chapter Fundraising Can Take You All the Way to Boston

Whether it be a budget-slashing session for your Chapter, petitioning more funds from your school’s student government association or pleading with your PRSA sponsor Chapter, we all need to raise funds for our Chapter. How else will you subsidize the costs of those snazzy new Chapter sweatshirts or attend the next National Conference in Boston? Let’s be honest: PRSSA national […]

February 2, 2017

Why National Assembly Is My Favorite PRSSA Event

During my four years in PRSSA, I have attended four National Conferences (Philadelphia, Washington, D.C., Atlanta, Indianapolis), two Leadership Rallies (both in Arizona), three Regional Conferences (Chicago, Detroit, Waynesburg) and two National Assemblies (Portland, Austin). I’m lucky to have seen so many parts of the country and met so many peers and professionals, but for some reason my experiences at […]

December 23, 2016

Meet the Living Legends [National Conference Recap]

Session: Meet the Living Legends of Public Relations Presenters: Bridget Coffing, chief communications officer, emeritus, McDonald’s Corporation; Mike Fernandez, global chair of corporate and financial practice, Burson-Marsteller; Moderator: Brian Price, digital marketing manager, Starwood Retail Partners Recap: Bridget Coffing and Mike Fernandez are two accomplished business professionals who both pushed through diversity boundaries in the workplace. Having intersected in their […]

December 21, 2016

How to Write a Killer Job Application [National Conference Recap]

Session: How to Write a Killer Job Application Presenter: Danny Rubin, vice president, Rubin Communications Group Recap: In this session, we learned ways to make ourselves look better to employers when submitting a job application, cover letter, etc. The session was informative, interesting and engaging, and provided lots of great tips and tricks. Rubin told us about how he began […]

December 14, 2016

Guiding Leaders and Uniting Firms and Chapters [National Conference Recap]

Session: Chapter Development Session: Drake University, “Not the Boss of You: A Guide to Leading Leaders” and Ohio University, “Two Halves of a Whole: Uniting Firms and Chapters” Presenter: Drake University and Ohio University Recap: Drake University spoke about their own Chapter struggles and what it takes to be a good leader. They walked through the three steps of leadership […]

December 7, 2016

Knowing What to Say: A Political Guide to Public Relations [National Conference Recap]

Session: Knowing What to Say: A Political Guide to Public Relations Presenters: Anne Hathaway, president, Hathaway Strategies; Jane Jankowski, communications director, Hathaway Strategies Recap: Political public relations is a dynamic section of our industry. A winning campaign requires risks in strategy and a commitment to its foundation — the key issues and the candidate’s reason for running. Focused risk can […]

November 30, 2016

Becoming the Intern Guru [National Conference Recap]

Session: Become the Intern Guru Presenter: Lauren Berger, Intern Queen Recap: Lauren Berger isn’t called the Intern Queen for nothing. During her college years she completed 15 internships. Don’t worry though, she reassured the audience you don’t need so many to be successful. She’s just, as she so lovingly puts it, “psychotic.” Berger describes how a call from her mother, […]