If you ask any young professional what they remember most from their time in PRSSA, the national events are sure to top the list. Local Chapter events, socials, fundraisers and community service efforts are enjoyable, but national events bond together all types of members in a way that local events can’t. The next national event is the National Assembly. This […]
Event: Transition to the Real World (Hosted by the New Professionals Section) Presenters: Hilary Jurinak, Communications Coordinator at Binny’s Beverage Depot Brian Price, Assistant Account Executive at Edelman JR Rochester, Digital Media Strategist at AAA Carolinas Moderated by Jessica Noonan, an Associate at Burson-Marsteller. Recap: Four former PRSSA National Committee members held a Q & A discussion on the transition […]
Networking is an important part of any PRSSA Chapter. Networking can take shape in many forms from internal events to attending National Conference. How can you be sure to maximize these opportunities for your members? Make sure to stay organized, follow the guidelines below and utilize the resources already available to you. These resources include alumni, past speakers, connections made […]
Session: No Need To Panic: Crisis Communication Strategies Presenters: Peter M. Macias, Director of Communications at American Red Cross Evan Nierman, Principal at Red Banyan Group Recap: A crisis can be any situation or event that has the potential to impact your brand in a negative way. As communicators within our organization, we have the responsibility to be prepared for […]
Event: The Blueprint: Corporate Communications Presenter: Carolyn Markey, Patrick Hernandez, Juli Huston-Rough and Courtney Moats from General Motors Recap: Carolyn Markey started the session by introducing corporate communications as a function that drives business results. It is key to how employees, customers, stakeholders and the public see the company. Corporate communications includes employee communication, executive communication, speech writing, social media […]
Event: Get Off the Bench: Sports Public Relations Presenter(s): Beth Marshall, Senior Director of Public Relations, Atlanta Braves Nzinga Shaw, Chief Diversity and Inclusion Officer, Atlanta Hawks Rebecca Timms, Senior Manager, Communications, United Entertainment Group, a DJE Company Recap: For fans, sports often only last for a season; for active and aspiring sports public relations professionals, the season never ends. […]
Event: We Are Family: Becoming Part of Your University Community Presenters: Kent State University PRSSA Gabrielle Woodard, Chapter president Jesse Gettemy, editor Erin Zaranec, co-vice president of fundraising and community outreach Brenna Parker, vice president of public relations Hanna Moore, vice president of membership Recap: Kent State University discussed the topic of extending the PRSSA family to the surrounding school […]
Event: #PlankMentor Panel, DePaul University Presenter: Patrick Ford, Burson Marsteller; Barri Rafferty, Ketchum; Danny Rubin, Rubin Communications Group; Ron Culp, DePaul University Recap: The Plank Center for Leadership in Public Relations capped off its 10 year anniversary with the sixth annual Milestones in Mentoring celebration on Oct. 29. Public relations students from around the country gathered at DePaul University for […]
Session: Big Dreams, Small Programs: Creating High Quality Public Relations Experiences with Limited Resources Presenters: Drake University’s PRSSA Chapter Megan Johns, Communication Chair Madison McConnell, Events Chair Kelly Marble, Vice President Recap: Drake University’s Chapter Development Session on big dreams and small programs covered how Chapters can create meaningful experiences on a small budget. Megan, Madison and Kelly educated the […]
Event: Keynote Address Presenter: Scott Williamson, Vice President, Public Affairs and Communications, Coca-Cola, North America Recap: What is your Coke story? Scott Williamson asks this question in every intern interview because he believes the key to public relations is telling great stories. After spending more than 23 years working for Coca-Cola, Williamson had many experiences to share with students at […]
