The Importance of Being Yourself in Corporate Communication [National Assembly Recap]

Session: Farewell Meeting and Keynote Address Presenters: Emma Finkbeiner, PRSSA 2016–2017 National President; Ty Rogers, Director of Corporate Communications, Amazon Recap: Delegates and non-delegates of PRSSA waited all weekend to hear from Ty Rogers, director of corporate communications at Amazon. Students wanted to know Rogers’ path, why he went the corporate route within public relations and how he got to […]

State of the Society Address [National Assembly Recap]

Session: State of the Society Address Presenter: Emma Finkbeiner, PRSSA 2016–2017 National President; Joe Truncale, CEO, PRSA Recap: PRSSA is striving to grow, which is why our goals are the key to success in every Chapter. PRSSA’s new goals include reputation, thoughtful leadership and service. While you might think these goals are just phrases, they lead to significant numbers, successful […]

Pitching Your Passion: Advocating for PRSSA through Authentic Storytelling [National Assembly Recap]

Session: Pitching Your Passion: Advocating for PRSSA through Authentic Storytelling Presenters: Tina McCorkindale, CEO, Institute for Public Relations, PRSSA National Faculty Adviser; PRSSA 2016–2017 Vice President of Chapter Development Victoria Leigh Ward; PRSSA 2016–2017 Vice President of Member Services Jon Kovach Jr.; PRSSA 2016–2017 Publications Editor in Chief Krista Watson; PRSSA 2016–2017 Vice President of Regional Conferences Nicole Price Recap: […]

Using the Code of Ethics to Inform Your Leadership Style [National Assembly Recap]

Session: Ethical Leadership: Using the Code of Ethics to Inform Your Leadership Style Presenters: Jo Ann LeSage Nelson, APR, Vice President, Client Services, Pierce Communications; Heather Harder, Senior Account Executive, Prosek Partners; PRSSA 2016–2017 Vice President of Advocacy Andrew Cook; PRSSA 2016–2017 Vice President of Professional Development Liz Skeele; PRSSA 2016–2017 Vice President of Career Services Sarah Dougherty Recap: Trust […]

Learning How to C.A.R.E. [National Assembly Recap]

Session: Welcome Reception Presenter: Karith Foster, Founder, The Foster Russell Family Foundation, and CEO, Stereotyped 101, Inc. LLC Recap: Diversity can be a tough topic to talk about, but Stereotyped 101, Inc. LLC CEO Karith Foster doesn’t think it should be boring or painful. She coined the term “inversity,” which is a modern twist on diversity and inclusion where the […]

Boston: America’s Walking City

Known as America’s Walking City, Boston will be home to the largest gathering of public relations students at the PRSSA 2017 National Conference spanning from Oct. 6 through Oct. 10. Lucky for attendees, the venue for the Conference, the Boston Park Plaza, is located in the center of the city, so some the city’s most popular attractions are within walking […]

How Chapter Fundraising Can Take You All the Way to Boston

Whether it be a budget-slashing session for your Chapter, petitioning more funds from your school’s student government association or pleading with your PRSA sponsor Chapter, we all need to raise funds for our Chapter. How else will you subsidize the costs of those snazzy new Chapter sweatshirts or attend the next National Conference in Boston? Let’s be honest: PRSSA national […]