![Seven Truths: Trends That Will Affect Your Work as Students and Professionals [Leadership Rally Recap]](https://progressions.prsa.org/wp-content/uploads/2018/06/Screen-Shot-2018-06-20-at-9.56.38-AM.png)
Saturday’s Keynote and case study speaker was Keith Burton of Grayson Emmett Partners. His presentation covered seven truths that he believes are affecting students and professionals in the industry. The seven truths, according to Mr. Burton are: 1) Average is officially dead. The field of public relations is moving and changing quickly. If older models are being used and produced […]
![Keynote Speaker, Scott Thornburg, APR [Leadership Rally Recap]](https://progressions.prsa.org/wp-content/uploads/2018/06/Screen-Shot-2018-06-13-at-4.12.34-PM.png)
On the last day of PRSSA’s Leadership Rally, all attendees heard from Scott Thornburg, PRSA National Board Director-At-Large. Currently, Scott lives in San Francisco, CA and is the Senior PR Manager at Sojern. Sojern is a big-name travel data company that utilizes programmatic buying and machine learning technology. First, Scott discussed his upbringing and the various internships and jobs he […]
![The Art of Conflict and Crisis [National Assembly Recap]](https://progressions.prsa.org/wp-content/uploads/2018/05/Screen-Shot-2018-03-29-at-3.46.33-PM.png)
Session: Special Session: The Art of Conflict and Crisis and Spring Exhibition Presenter: Dr. Raquel Perez, Aileen Izquierdo, and Heather Radi–Bermudez Recap: At the beginning of the session, the presenters clarified the difference between a conflict and a crisis. A conflict is the inevitable incompatibility of goals while a crisis jeopardizes an organization’s reputation. The process to successfully navigate a […]
Austin is a huge city full of weird people, delicious food and great music. There are so many things to do in Austin but never enough time so I have compiled a list of some Austin MUSTS. Here are the seven best things to do while you are in Austin. 1) Check out the live music scene Austin is known […]
Coming into college, I had no idea what I wanted to do or who I wanted to be. I was simply this kid from Sioux Falls, South Dakota who was leaving the only place and people he had ever known for a place called Minnesota State University . I spun the imaginary wheel of possibilities about every week, trying to ignite […]
![Live Your Purpose: The Living Legends of Public Relations [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/11/Screen-Shot-2017-11-27-at-4.24.18-PM.png)
Session: Meet the Living Legends of Public Relations Presenters: Nick Ashooh, APCO Worldwide; Patrice Tanaka, Joyful Planet LLC; moderated by Brian Price, Starwood Retail Partners Recap: Nick Ashooh and Patrice Tanaka covered not only their personal experiences in public relations but also their wealth of advice for PRSSA members as growing professionals. Their insight and encouragement serve as valuable stepping […]
![Sticking to the Brand [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/11/Screen-Shot-2017-11-27-at-4.30.48-PM.png)
Session: Sticking to the Brand Presenter: Jonathan Yohannan, Panera Bread Recap: Jonathan Yohannan, director of public relations for Panera Bread, spoke about the specific brand strategies that Panera Bread uses to gain brand loyalty. He focused on an array of case studies and tactics that were used to enhance and exemplify Panera Bread’s specific brand of “Food as it Should […]
![Brews and Beats: Boston Band Creates PR Success with a New Beer [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/12/Screen-Shot-2017-12-05-at-8.36.40-PM-1.png)
Session: Invention in PR Presenter: Adam Ritchie, Adam Ritchie Brand Direction Recap: The Invention in PR session detailed Ritchie’s success in bringing together his passions and interests. As a PR agency owner, Ritchie took on his own band as a client, and sought to find a way to bring national exposure to an unsigned, independent band. In the digital age, most artists would […]
Special Session: Community From Tragedy: The Story of the Boston Marathon Bombing Presenters: T.K. Skenderian, Boston Athletic Association, Heather Abbott, Marathon Survivor Recep: In this session, we gained a first-hand perspective on the tragedies that struck the Boston community on April 15, 2013 and how from a tragedy can rise a new-meaning. While communicating during these times is essential, the […]
I was blessed with the opportunity to attend the PRSSA National Conference in Boston, Massachusetts two weeks ago. It was a trip that I will never forget! From the public relations professionals to the people who are studying Public Relations just like me. I met some outstanding leaders and future superstars in the communications world. This blog will focus primarily […]
