As a junior college transfer student, going to a four-year university can be intimidating when trying to find a sense of belonging and a dynamic routine that works with your schedule. Luckily for me, I decided to join PRSSA last fall semester and since then I have only elevated my PR skills, networking toolbox and professional confidence. This past April, […]
The PRSSA 2023 Leadership Assembly provided students with the chance to enhance their skills as Chapter and industry leaders, while also addressing crucial topics such as mental health, DEI, and the skills required to navigate uncertain times. One aspect of the PRSSA Leadership Assembly that particularly resonated with me was the Chapter discussions. These sessions offered an invaluable opportunity for […]
In December of 2021, my classmates and I organized our first press event: “Listen to Me! Stories of the Unnoticed” in partnership with St. Anthony Shrine — a Boston church and charitable organization run by Franciscan friars. We wanted to bring attention to underrepresented groups — such as people who are unhoused, struggling with mental health, and members of the […]
Delta Air Lines’ COVID-19 vaccination campaign, “Protected together. Connected together” exceeded its objective by 20%. The campaign gave a glimpse into airline crisis communications. Airline public relations is not the most popular career amongst young PR students, but maybe it should be. Delta Air Lines, named to J.D. Power’s Best Airlines list in 2021, has many opportunities for PR professionals […]
When I was offered a position as a full-time lecturer at California State University, Fullerton, six years ago, I was notified that the PRSSA executive board had already elected me to serve as their Faculty Adviser. Though I did not know any of the board members, I had been recommended by the outgoing adviser, a mentor and former professor of […]
Diversity tends to be approached with great caution from political communication professionals, but why? Personally, I believe that this is due to the fear that political parties have of losing voters if they take a position that may be controversial. This statement stands true not only when talking about problems facing the LGBTIQ+ community, but also when looking at people […]
A few summers ago, I volunteered at my local district attorney’s office. While there they assigned me to a new campaign called “Staten Islanders Against Drug Abuse.” For some background, my hometown of Staten Island, New York was dealing with a growing drug-use epidemic. The staff of the district attorney’s office knew that something had to change. The community was […]
With the new school year kicking off, you’re likely planning out how you want this year to look for your Chapter. Maybe your Chapter is already thriving, or maybe it has dwindled down to a few remaining members. Either way, there’s always room for improvement to make your Chapter the best it can be. At the PRSSA Leadership Assembly in […]
Transitions can be tough. Still, we must all go through transitions in our lives to reach the next step, be it the next job position, the next city, or just the next stage in life. As leaders, it is our responsibility to guide individuals through the process, no matter how hard the transition may be. Transition processes, especially transitions between […]
What is actually worth doing? Every student has endless internships, service projects, clubs, jobs, and competitions demanding their limited time outside their course load. There are limitless ways to use your time and energy in order to bolster your resume, get real world experience, and secure a great job after graduation. That leaves us with the question: where is the […]
