A Professional’s Take on Why You Should Attend ICON

A Professional’s Take on Why You Should Attend ICON

This year, the PRSA and PRSSA Conference — ICON 2021 — will be presented as a joint, virtual event. Beginning October 4, Conference will offer professionals and students a wealth of compelling, general sessions; timely keynote speakers; on-point breakout sessions; enjoyable networking opportunities; and much more. While we’re all disappointed by the Conference’s shift to fully virtual, the value of […]

Keys for Success: District Conference Hosting Application Edition

Keys for Success: District Conference Hosting Application Edition

District Conferences.  They’re one of the best ways to help your Chapter with professional development, recruitment and fundraising. Your Chapter will also create meaningful connections and memories along the way. Conferences are also at the forefront of PRSSA brand exposure and overall advancement of the Society.  On top of being incredibly rewarding and exciting, there are a lot of details […]

Why Apply to Host A Chapter Development Session

Why Apply to Host A Chapter Development Session

Each year, PRSSA International Conference is kicked off with Chapter Development Sessions. During these sessions, Chapters present relevant and knowledgeable topics for other Chapters to learn and benefit from. Essentially, sessions are designed to help Chapters succeed while ringing in a new school year.  Previously, Chapter Development Sessions were held during the International Conference but in light of recent times, […]

Communicating the Truth

Communicating the Truth

Humans have always had the ability to engage in lies, rumors, deception or some other distortion of the truth. And, communicators have historically wrestled with the challenges caused by false or misleading information impacting the clients, organizations and communities that they serve.  These are not new concepts.  What is new and causing greater concern and challenge is the speed and […]

The PRSSA and Finn Partners Program Experience — Part 1

The PRSSA and Finn Partners Program Experience — Part 1

Last year, I wrote an article about how unpaid internships perpetuate the racial wealth gap inequity and therefore prevent the PR industry from becoming more diverse. To address this issue, PRSSA teamed up with Finn Partners to launch a two-day mentorship program for diverse members, called “Partners for Diversity: The Internship Preview.” The program aimed to expose students to various […]

National Committee Spotlight: Career Services

National Committee Spotlight: Career Services

This article is part of our National Committee Spotlight series. This series features our current National Committee reflecting on their experience and offering insights into their respective roles as we approach National Elections and Leadership Assembly. To learn more about running for National Committee, click here. Zane Landin — Vice President of Career Services What is your role? Give us a […]