Leadership - Progressions

August 20, 2024

Turning Uncertainty into Opportunity: How a Spark of Curiosity Ignited the Revival of Baruch’s PRSSA Chapter

In the beginning of 2024, I stood at a crossroads, contemplating the bridge between my studies in Corporate Communications and Marketing and their practical impact. It was a period filled with questions rather than answers, leading me to seek insights beyond the textbooks. Conversations with my professors revealed a previously unrecognized opportunity—the revival of the PRSSA Chapter at Baruch. This […]

August 15, 2024

Expanding Chapter Horizons with District Conferences

When you hear PRSSA, what is your first thought? Is it a communications organization on your campus or an international society of students who want to learn and grow together? During my freshman year, I thought PRSSA was a small club, but now I know it is so much more. The thing that changed my perspective? District Conferences. District Conferences […]

August 13, 2024

My PRSSA Journey: From Aspiring Student to Chapter Leader

As I look back on my academic and professional journey, I feel compelled to share the profound impact that the Public Relations Student Society of America (PRSSA) has had on my development. My name is Korpo Parks, and my involvement with PRSSA at the University of South Florida (USF) has been a pivotal aspect of my growth as both a […]

July 31, 2024

Inspiring the Future Generations of PR to Become More Diverse and Inclusive

Written for BIPOC Mental Health Month My journey in public relations started when a friend, a fellow student at historically black college Florida A&M University, informed me about a major that combines journalism with marketing. At school, I was surrounded by incredibly talented, high-achieving peers, the majority of whom were African American. It was truly inspiring to witness my peers’ […]

July 24, 2024

Uncovering Isolation: Simple Ways for PRSSA Chapters to Support BIPOC Members’ Mental Health

Written for BIPOC Mental Health Month The rise of mentorship programs, employee resource groups, productive discourse, and research devoted to public relations professionals who identify as black, indigenous, and other people of color (BIPOC) indicates that the PR industry is steadily becoming more inclusive. However, as we continue to create resources for BIPOC working professionals, we must not overlook their […]

July 22, 2024

Step Up and Stand Out: Apply for a PRSSA National Subcommittee

Are you ready to take your PRSSA experience to the next level? Joining a PRSSA National Subcommittee is your ticket to exceptional leadership opportunities, professional growth, and a chance to connect with some of the brightest minds in the communications field. Whether you’re passionate about Chapter development, promoting inclusivity, writing and content creation, or mastering social media, there’s a subcommittee […]

July 15, 2024

Rising from the Ashes: How Western Washington University’s PRSSA Chapter Was Revived in 3 Months

Winter break of my sophomore year marked a pivotal moment in my college journey. Nestled on the couch with my laptop, I stumbled upon the Public Relations Student Society of America (PRSSA) website. A wave of excitement surged through me. “How am I just now discovering this?” I thought. The Society’s name sounded vaguely familiar, sparking memories of Western Washington […]

July 12, 2024

Changing the Mental Health Conversation One PR Campaign At A Time

Written for BIPOC Mental Health Month The rise of mental health importance over recent years brings forth significant conversations about how individuals understand it, live with it, and support others in their communities. Even with a significant rise in popularity, however, the topic of mental health remains filled with misconceptions, resistance and cultural taboos- most prevalent in communities of color. […]

June 28, 2024

Becoming a Supportive Ally for the LGBTQIA+ Community in Today’s World

It is important for every individual to feel empowered in a community. Being an ally is essential in fostering an inclusive environment for everyone, including the LGBTQIA+ community. But the real question is: how do we become good allies in this society? Being a good ally is an ongoing process that requires continuous learning, self-reflection, and action. These are a […]

June 26, 2024

When Stars Align: How a Chance Meeting Turned Into a Mentor

Lost. Anxious. Deflated. Those are the words I would use to describe myself in April 2023, near the end of my sophomore year, when I concluded an unsuccessful summer internship search after completing over 150 applications and countless interview rounds. Little did I know that attending a PRSA Chapter event would quickly change my negative sentiments. I attended the PRSA […]