<strong>How to Organize your First Press Event and not Freak Out</strong>

How to Organize your First Press Event and not Freak Out

In December of 2021, my classmates and I organized our first press event: “Listen to Me! Stories of the Unnoticed” in partnership with St. Anthony Shrine — a Boston church and charitable organization run by Franciscan friars. We wanted to bring attention to underrepresented groups — such as people who are unhoused, struggling with mental health, and members of the […]

<strong>The Spirit of Delta </strong>

The Spirit of Delta 

Delta Air Lines’ COVID-19 vaccination campaign, “Protected together. Connected together” exceeded its objective by 20%. The campaign gave a glimpse into airline crisis communications. Airline public relations is not the most popular career amongst young PR students, but maybe it should be.  Delta Air Lines, named to J.D. Power’s Best Airlines list in 2021, has many opportunities for PR professionals […]

Diversity and Political Communication: A Debt to be Paid

Diversity and Political Communication: A Debt to be Paid

Diversity tends to be approached with great caution from political communication professionals, but why? Personally, I believe that this is due to the fear that political parties have of losing voters if they take a position that may be controversial. This statement stands true not only when talking about problems facing the LGBTIQ+ community, but also when looking at people […]

The Power of a Campaign: Staten Islanders Against Drug Abuse

The Power of a Campaign: Staten Islanders Against Drug Abuse

A few summers ago, I volunteered at my local district attorney’s office. While there they assigned me to a new campaign called “Staten Islanders Against Drug Abuse.” For some background, my hometown of Staten Island, New York was dealing with a growing drug-use epidemic. The staff of the district attorney’s office knew that something had to change. The community was […]

3 Ways that Stepping into Leadership Roles as an Undergrad will Unlock Doors in the Post-Graduate PR World

3 Ways that Stepping into Leadership Roles as an Undergrad will Unlock Doors in the Post-Graduate PR World

What is actually worth doing? Every student has endless internships, service projects, clubs, jobs, and competitions demanding their limited time outside their course load. There are limitless ways to use your time and energy in order to bolster your resume, get real world experience, and secure a great job after graduation. That leaves us with the question: where is the […]

District Conference Preview: Get to the Point (Duquesne University & Point Park University 2022)

District Conference Preview: Get to the Point (Duquesne University & Point Park University 2022)

This article is part of our 2022 District Conference coverage series. For more information on PRSSA District Conferences, click here. How did you arrive at your conference theme and what can members expect to see at this conference? Get to the Point is all about helping students reach their goals in the PR industry. Whether that be focusing on internships […]

National Committee Spotlight: Vice President of Member Services

National Committee Spotlight: Vice President of Member Services

This article is part of our National Committee Spotlight series. This series features our current National Committee reflecting on their experience and offering insights into their respective roles as we approach National Elections and Leadership Assembly. To learn more about running for National Committee, click here. Alyson Hoffman — Vice President of Member Services What is your role? Please give […]