Emotional Intelligence: Five Leadership Skills to Take Away from PRSSAIC, with Heathere Evans

Emotional Intelligence: Five Leadership Skills to Take Away from PRSSAIC, with Heathere Evans

A room of future industry leaders chatter about their Chapter experiences and Student-run Firm campaigns when Heathere Evans, president of Pivot, Inc., takes hold of the room. Her charisma feeds off the student energy as she dives into her passion. Emotional Leadership is a scientific practice. With repetitive thoughts and mindful thinking, Evans shares that your brain will develop into […]

10 Steps to Creating Impactful Programs for your Chapter

10 Steps to Creating Impactful Programs for your Chapter

This year I served as the programming director for Wayne State University’s PRSSA Chapter in Detroit, Michigan. This position entailed planning events, panels and agency tours for our members. Creating worthwhile programs provides students with opportunities they would not have otherwise. Some of our events included resume workshops, the power women panel, the entrepreneurship panel, tours at United Way, Finn […]

Managing Chaos: Why Every College Student and New PR Grad Should Work in an Emergency Room

Managing Chaos: Why Every College Student and New PR Grad Should Work in an Emergency Room

Recent college grads and current students seeking to develop a wide variety of skills often think they have to apply to Fortune 100 companies to gain credible experience. Yet, most often overlook amazing small companies, organizations and institutions right in their backyard. Contrary to the career tracks of most PR & Communications professionals, my career began in local hospital administration. […]

Powerful Potential: Chapter Officer Sessions

Powerful Potential: Chapter Officer Sessions

The power of potential and passion radiate throughout Salon BC as students fill the space to the brim, eager to learn and connect. Alisa Agozzino, PRSSA National Faculty Adviser, and Ryan Will, vice president of events and fundraising, greet the Chapter presidents, vice presidents and firm directors as they walk into the room. To kick off this year’s National Assembly […]

National Assembly Day-of Competition: No Expectations Leading to High Reward

National Assembly Day-of Competition: No Expectations Leading to High Reward

When I first received the email about the Day-of Competition for National Assembly, I had no idea what I would be doing or whether I even had the skills to participate, but I figured, “Hey, why not?” For the Day-of Competition, we were placed into groups of four to five students from various PRSSA Chapters throughout the country and given […]