July Monthly Reading Round-Up — Burson-Marsteller Prepares for Cuba Market Entry, Lindsey Graham Shows You How to Destroy Your Phone, Millennials <3 Diversity

When did July end and August begin? Another month has passed and here are the top eight articles you may have missed: 1. Burson-Marsteller Launches Cuba Specialty Group Author: Tonya Garcia Publication: PR Newser After President Obama began opening up communication with Cuba, Burson Marsteller jumped at the opportunity to begin a Cuba Specialty group to “[provide] clients with strategic counsel […]

City Series: Public Relations Thrives in Sacramento — America’s Most Diverse City

We are an indomitable city. We are the farm-to-fork capital of the world. We are Sacramento Proud. Welcome to Sacramento, America’s Most Diverse City and the state capital of California! Sacramento is a diverse city, not only in its people, but in its cultures and opportunities. Our job market is booming with public affairs and nonprofit opportunities that thrive in our […]

Blind PRSSA Member Discusses Her Journey, Challenges in the Public Relations Industry

When many hear the term diversity, they jump straight to the category of race or other cultural identifiers. However, many times we don’t think about those affected by physical disabilities. I was fortunate to meet and spend an afternoon with Sena Pottackle, while I was volunteering at the PRSSA 2014 National Conference in Washington, D.C. Pottackle is a senior public […]

Company Diversity in Tech, Media Industries Highlighted Through Reports

This past June, some of the world’s most influential tech companies released their employee diversity numbers. These statistics were released after years of criticism of lack of transparency with consumers and the general public. You can review some of the numbers from major companies such Google, Yahoo, LinkedIn and Facebook. These numbers are broken down by overall gender, ethnicity, tech […]

November Twitter Chat Recap: Diversity Month — Looking Through a Different Lens

Thank you to everyone who participated in our November 2014 Twitter Chat. Specifically, we’d like to thank our co-hosts, PRSSA Vice President of Advocacy Eric Winkfield  (tweeting from @EM_Winkfield) and SVP, Director and Diversity and Inclusion Officer at Edelman Zing Shaw (tweeting from @zingshaw) for guiding the conversation. Join us on Dec. 9 at 9 p.m. ET for the next […]

How To Incorporate Diversity Into Your Chapter Programming This Month

Happy Diversity Month! During November, PRSSA National will be providing many opportunities to join in on the conversation, but the learning doesn’t stop there. Here are a few ways to incorporate diversity into your Chapter meetings: Be sure to think holistically about diversity. When considering potential programming ideas during Diversity Month, it’s important to first remember all of the ways […]

Eliminating Public Relations Stereotypes — Starting With Ourselves

Our profession is full of people with diverse interests, hobbies, tastes and styles. However, quite often the general public views us as coffee-drinking, social media addicts who love talking to everyone, all the time. While many public relations professionals do love coffee and always have a smartphone in hand (How else will we Instagram that perfect latte design?), that is […]