Understanding Other Industries for Public Relations Success

One thing I have come to learn in my experience in public relations is that you don’t know where this field is going to take you. Never having been particularly interested in math or science, I wouldn’t have imagined myself doing public relations in the engineering sector. However, doing so has been one of the most rewarding experiences I’ve had. […]

How to Recruit Diverse Members

What is diversity? Diversity has five definitions according to Webster’s Dictionary. However, each person has his or her own definition of diversity and what it means. As a Chapter, diversity should not only be encouraged but expected and exciting. When it comes to recruitment, follow these steps to diversify your Chapter’s membership: Know Yourselves This first step is to know […]

Welcome to the Wide World of Public Relations

What is a public relations professional? Are they communications specialists, practitioners, press secretaries, public affairs specialists, journalists, media specialists or publicists? The answer is yes – all of the above! These are all titles that can be synonymous with public relations. The diversity within the public relations industry is immense. From social media to event planning, to personal representation to […]

Historically Black Colleges & Universities: A Winning Investment

There is an untapped resource for changing the face of the public relations profession and capitalizing on diversity within the industry—Historically Black Colleges & Universities (HBCU). HBCUs are a source of accomplishment and great pride for the African-American community as well as the entire nation. Moreover, HBCUs are a hidden gem within public relations education. Throughout history, HBCUs have been […]

Internships and Diversity: How Paid and Unpaid Internships Unknowingly Shape Our Profession

First, I would like to say I got this post idea from Richard Edelman’s “The Great Experiment” post on his blog 6 A.M. It is common for internships in public relations and communications to be unpaid. Naturally, the experience we receive in the real world is more valuable than any kind of salary or stipend we would receive. If we […]