Getting an entry level position in public relations usually requires portfolios documenting the experience students have had. Putting one together and deciding what to use are difficult for a student whose experience is limited entirely to the classroom. PRSSA provides some opportunities that allow students to build their portfolios. These include working at student-run firms, submitting articles to FORUM and […]
The 2008 National Conference in Detroit has been incredible. Ofield Dukes gave a compelling keynote address that put into perspective many of the situations members find themselves in and gave practical advice for personal success. His personal experiences were inspiring. The conference also divided into sessions and listened to other leaders in public relations. We have all had great learning […]
We live in a world where changing values and perspectives influence the decisions people make. In this time of uncertainty, a trusted communicator can be invaluable; however, finding and identifying one is a difficult task. What role can professional organizations like PRSA play in endorsing trusted individuals?
This last week has seen the United States’ stock market take a serious hit. Many companies have lost the confidence of American investors and the restructuring of our policy is still a matter of public discussion. While financial solvency can be restored through government buyouts, trust in these organizations might not come as easily. How do you think the last […]
One critical role of public relations professionals is to warn management of possible crisis’ that may occur in the future. As we do this, we may come across as being overly negative or even down on the organization that we work for. In order to be effective, we need to be trusted and considered part of the team. What do […]
Public Relations is a dynamic field with increasingly varied opportunities and roles. From the days when one “in-house journalist” would write stories on behalf of a corporation, the field has rapidly grown and now whole departments and firms are devoted to specific activities like crisis management and investor relations. This growth certainly has been as unpredictable as recent technological advances […]
Our profession is intrinsically tied to journalism. As we write about social media and how it is revolutionizing public relations, it is important to recognize that it influences journalism as well. For better or for worse, the very definition of a journalist is beginning to change in our society. A changed world of journalism will inherently influence public relations as […]
At a BYU Chapter meeting last year, we hosted a panel of public relations professionals who talked about social media and its influence on the profession. Most of the session was spent discussing the uses of and potential for the field. At the end, panelists were asked what their biggest criticism of social media was. One panelist said that social […]
Public Relations is a fascinating and unique industry. As economic times turn tough, the industry responds differently than many others. When profits decline in some organizations, public relations is the first thing to go, but the industry trend seems to be just the opposite. As a whole, the industry has been resilient throughout economic tough times. Adapting to circumstances seems […]
