![Success Stories of Corporate Social Responsibility [PR in Peru; RC Recap]](https://progressions.prsa.org/wp-content/uploads/2018/08/Screen-Shot-2018-08-06-at-7.02.53-AM.png)
Session: Success Stories of Corporate Social Responsibility Presenters: Milagros Zamudio (Member of the Stakeholder Council of the Global Reporting Initiative) Miguel Narváez (Head of CSR and Sustainability at Cencosud) Leyla Perea (Head of the Fundación Telefónica Volunteers programme) Ricardo Cuba Garcia (General Manager of CTC Consultants) On the last day of the Conference, we had the pleasure to hear from some […]
As a soon-to-be public relations professional, I am always looking to grow my network, whether it be at my university, my current internship or during my travels. I recently concluded my semester abroad in Melbourne, Australia. While school was my main priority abroad, I also used my time in a new foreign environment to grow my global network. My classes […]
![Communication in Government: Our Role in the State [PR in Peru, RC Recap]](https://progressions.prsa.org/wp-content/uploads/2018/08/Screen-Shot-2018-08-06-at-7.03.07-AM.png)
Session: Communication in Government: Our Role in the State Presenter: Estela Roeder, Consultant in Strategic Communication Recap: Estela Roeder began her presentation by talking about the function that the communicator has in the State. She proposed this question, “Do we communicate to govern or do we govern to communicate?” She emphasized the development of communication and institutional relations and how […]
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The PR Roundup covers the top public relation stories from the past month. Check out this month’s featured news below. Elon Musk and the 2018 Cave Rescue What happened? On June 23, a Thai soccer team of 12 young boys (ages 13-16) and their coach started exploring caves in Northern Thailand. Due to monsoon season, the cave flooded, trapping the team. […]
Do you remember the 2015 Extra Gum commercial? What if I asked, “do you remember the Extra Gum commercial where two kids fall in love?” If you’ve seen the commercial, then it probably feels like a story you could never forget. That’s because our brains love stories. Stories actually engage more parts of the brain, which means you are more […]
![Public and Cultural Diversity [PR in Peru; Regional Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2018/07/Screen-Shot-2018-07-19-at-1.24.35-PM.png)
Session: Public and Cultural Diversity Presenter: Isabella Falco, Director of Communications and Country Image at PromPeru Recap: They say that everything has a history and a legacy that transcends further than oneself. Peru has it too. Behind its name, there are hidden legendary places, mythical history and exquisite gastronomy. These are several reasons why Isabella Falco, one of the promoters of […]
![The Profile of Public Relations in Peru [PR in Peru; Regional Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2018/07/Screen-Shot-2018-07-19-at-1.16.18-PM.png)
Session: The Profile of Public Relations in Peru Presenter: Patricia Bobadilla, Professional Adviser of PRSSA Universidad de San Martín de Porres (USMP) Recap: Patricia Bobadilla, professional adviser of the Peruvian Chapter of USMP, opened the meeting reminiscing about different public relations definitions created by well-known authors and practitioners. She concluded that the discipline has an advisory role of communications as […]
![Personal Branding [PR in Peru; Regional Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2018/07/Screen-Shot-2018-07-19-at-1.03.27-PM.png)
Session: Personal Branding Presenter: Nadia Castro Delgado, Internal Communication Leader Recap: In an era where humans enjoy having the same attributes, individual promotion is the ideal technique to show the world your unique and different self. What we want to be (the inside self) in addition to external perception (the outside self) will result in our brand. This self-knowledge is […]
The majority of my interviews during my search for a summer internship were conducted over the phone as was to be expected since I was interviewing from Iowa for positions in Washington D.C. One practice phone interview with my dad showed just how much preparation I needed so I decided to make improving my interview skills a priority. While I […]
