The PR Roundup covers the top public relation stories from the past month. Check out this month’s featured news below. IHOP Rebranding: Incredible or Irresponsible PR? The 24/7 restaurant chain previously named IHOP rebranded to the International House of Burgers (IHOB). The decision left customers thinking one of two things: either renaming the chain would lead to significant business opportunities […]
Congratulations! You got the job. Whether it’s a summer internship, a first full-time job as a post-graduate or you’re well into your young professional career, entering a new role is always filled with excitement and anticipation of what you will learn. While respect, punctuality, humility and professionalism are tried and true soft skills to bring into the workplace, I’ve learned […]
Ben Butler, APR, is the founder and client services director for Top Hat— an award-winning marketing communications firm in Pittsburgh. In his past life, he served as a public relations specialist for a motorsports complex, the National Vice President of Public Relations for PRSSA, Director of Inbound Partnerships at an inbound marketing agency (GuavaBox) and Head of Communications at a SaaS […]
It began as a simple idea. I was at dinner with an old friend. She and I were laughing over some wine and a delicious meal while we exchanged old stories and memories we shared. Our conversation, while humorous, did not lack some profound comments. It was one of those conversations that I knew I would look back on and […]
![PRSSA to PRSA Transition [Leadership Rally Recap]](https://progressions.prsa.org/wp-content/uploads/2018/06/Screen-Shot-2018-06-12-at-10.45.10-PM.png)
Congratulations! You’ve graduated from college but sadly, that also means you’ve graduated from PRSSA. You can’t help but think to yourself, what next? At the 2018 Leadership Rally in Scottsdale, Arizona, PRSSA National Faculty Adviser, Alisa Agozzino and PRSA Board Liaison, Michelle Olson discussed the structure of PRSSA and how to make a seamless and beneficial transition to PRSA. Dr. […]
![Seven Truths: Trends That Will Affect Your Work as Students and Professionals [Leadership Rally Recap]](https://progressions.prsa.org/wp-content/uploads/2018/06/Screen-Shot-2018-06-20-at-9.56.38-AM.png)
Saturday’s Keynote and case study speaker was Keith Burton of Grayson Emmett Partners. His presentation covered seven truths that he believes are affecting students and professionals in the industry. The seven truths, according to Mr. Burton are: 1) Average is officially dead. The field of public relations is moving and changing quickly. If older models are being used and produced […]
Summer internships are a time for young adults to get real-life experience and learn about the possible career they may want to pursue. After my own experience interning in Washington, D.C. at the White House and an international human rights organization, I knew I wanted to pursue a public relations career in Washington, D.C. The relationships I have maintained from […]
![Keynote Speaker, Scott Thornburg, APR [Leadership Rally Recap]](https://progressions.prsa.org/wp-content/uploads/2018/06/Screen-Shot-2018-06-13-at-4.12.34-PM.png)
On the last day of PRSSA’s Leadership Rally, all attendees heard from Scott Thornburg, PRSA National Board Director-At-Large. Currently, Scott lives in San Francisco, CA and is the Senior PR Manager at Sojern. Sojern is a big-name travel data company that utilizes programmatic buying and machine learning technology. First, Scott discussed his upbringing and the various internships and jobs he […]
To all the graduating students out there … Congratulations on your graduation! Starting your career is an exciting and nerve-wracking time, and PRSA is here to help you transition from student to professional. You are the future of our profession! Your first step toward professional success is to join PRSA’s vibrant community – it’s the world’s largest organization for communications […]
