“I think the written word is probably the best medium of communication because you have time to reflect, you have time to choose your words, to get your sentences exactly right.” As author and Oxford professor Richard Dawkins stated, writing is powerful. With it, we have the ability to take people through journeys of either exploring a story or learning […]
Getting a start in the world of public relations (PR) can be daunting. If you’re a new PR professional with your foot in the door, you may be wondering how to manage your day-to-day tasks while upskilling your strategic know-how. Here’s my advice, as someone who was recently in your shoes. To impress your superiors, you must have a thorough […]
Informational interviews are your ticket into the big leagues. And by big leagues, I mean getting a job. So, let’s get into the 5 W’s and 1 H of informational interviews. WHO. Who should you do an informational interview with? A professional currently in the position that you want in the future. A professional currently at the organization you hope […]
With great resources comes great responsibility. LinkedIn is a great way to interact with your professional contacts but if you don’t use it wisely, you are likely missing out. So what can we do as future PR professionals to ensure we are building a LinkedIn profile that will help us get the job once we walk across that graduation stage? […]
You’ve sent them their acceptance letter, now what? The point of internships is for students to learn, gain skills one can’t in the classroom and maybe even land a full-time role at the end. But this doesn’t have to be limited to the career-hopeful. Here are five ways to ensure a mutually beneficial internship experience for you and your business’ […]
The birthplace of a career opportunity is always the same — and it isn’t on a job board. It’s at a table, in a text or within a Slack channel, where the inevitable question arises for the very team looking to fill the role: “Do you know anyone who would be perfect for this?” My question to you, what are […]
This piece is part of the new series, New Pro? No Problem: The PRSA New Professional Guide to Success. You’ve been studying long and hard and you’ve finally made it to your last year of college. You’re on the cusp of the next chapter of your young life when it hits you: Senioritis. Symptoms include exhaustion, coffee dependency and procrastination. Don’t […]
As I write in The Public Relations Practitioner’s Playbook for (all) Strategic Communicators our best communicators write and speak to be understood — to express, not to impress. Former presidents Ronald Reagan, John F. Kennedy and Franklin D. Roosevelt adhered (whether subliminally or intentionally) to the adage: “simple-relevant-repetitious.” Two quotes, which have lived on for more than half a century […]
There’s something to be said about the deliberateness of writing. I managed the weekly newspaper and co-hosted a sports radio show at my university. Despite covering a lot of the same stories between the newsroom and studio, I learned my insights and observations were much more profound in my written coverage. As a writer, you can trial sentences until one […]
Fundraising. It can be the bane of any Chapter treasurer’s existence. Not only that, but trying to raise funds on a college campus is difficult. The only simple solution to this conundrum is food. Everyone needs it and it’s an excuse for students to not eat campus food. I can guarantee if you ask anyone if they would rather eat […]
