5 W’s and 1 H of Informational Interviews

5 W’s and 1 H of Informational Interviews

Informational interviews are your ticket into the big leagues. And by big leagues, I mean getting a job. So, let’s get into the 5 W’s and 1 H of informational interviews. WHO. Who should you do an informational interview with? A professional currently in the position that you want in the future. A professional currently at the organization you hope […]

Strategic Writing for Public Relations Practitioners

As I write in The Public Relations Practitioner’s Playbook for (all) Strategic Communicators our best communicators write and speak to be understood — to express, not to impress. Former presidents Ronald Reagan, John F. Kennedy and Franklin D. Roosevelt adhered (whether subliminally or intentionally) to the adage: “simple-relevant-repetitious.” Two quotes, which have lived on for more than half a century […]

10 Tips to Effective Writing

There’s something to be said about the deliberateness of writing. I managed the weekly newspaper and co-hosted a sports radio show at my university. Despite covering a lot of the same stories between the newsroom and studio, I learned my insights and observations were much more profound in my written coverage. As a writer, you can trial sentences until one […]