The birthplace of a career opportunity is always the same — and it isn’t on a job board. It’s at a table, in a text or within a Slack channel, where the inevitable question arises for the very team looking to fill the role:
“Do you know anyone who would be perfect for this?”
My question to you, what are you doing to be at the top of that list?
I knew early on I couldn’t depend on my resume or test scores to get my foot in the door of potential employers. I wasn’t the smartest person in the room, but I understood people and used relationships to establish a network of people that would eventually pave the way throughout my career.
The goal: stay top of mind through networking and relationship building to ensure I was TOTL — Top of That List.
The challenge: network like your resume doesn’t exist, because in 10 years chances are it won’t.
Here are five quick tips on how to make the “I know a guy/girl list,” by navigating one of the most useful tools… those pesky networking events:
With that understanding, it will help relieve some of the pressures that come along with networking and calm your desire to pretend scroll through your phone in the corner all night.
Stay up to date on current events, timely articles or publications that can fodder conversation. Focus on what can showcase your expertise and knowledge.
Quite often, events now share lists of attendees ahead of time. If this is the case, find the individuals and companies you’d like to connect with and go with the intention of talking with them. I’ve paid to go to events with hundreds of people with the sole purpose of talking to one. Of course, there is clear value in the unplanned conversations and introductions, but with a targeted approach, you focus your energy on what, and who matters most to you.
Matt currently leads Taco Bell’s earned media, communications integration, and special projects for the global brand. This includes food and digital innovation, brand engagement and cultural topspin. He is responsible, in part, for several of culture’s biggest contributions: Taco Bell weddings, Taco Bell Beer, creation of the taco emoji and saving the world’s first Taco Bell… you’re welcome.
Previously, Prince lead social media engagement for the Walt Disney Co. where he developed and managed the company’s first ever Social Media Command Center and online engagement program. Prior to that, Prince was Sr. Manager of Executive Communications, handling speech writing and strategic communications for the President of Disneyland and over 70 executives.
Before Disney, Prince served as Director of Communications for the Orange County Business Council where he was responsible for all marketing, media, web and communication components for the organization representing over 200 of Southern California’s largest employers. Prior to that, he worked in the Public Information and Mayor’s office for the City of Anaheim where he was responsible for the strategic marketing campaign for the City’s 150th Anniversary.
Recently, Prince was named to ADWEEK’s 31 Young Influentials List and has been named to two 40 Under 40 lists: PR Week and OC Metro Magazine. He is a frequent speaker at universities around the country on topics of personal branding, social media, professional development and millennial workforce trends.
He served as President of the Public Relations Society of America (PRSA), Orange County Chapter in 2014 and is the advisor to his alma mater (California State University Fullerton’s) PRSSA student chapter since 2011. He was recently inducted to the PRSSA National Hall of Fame and was named ‘National Advisor of the Year’ twice (2013 & 2015).