Sports have always had the ability to bring people together. Sports leagues like the NFL and NBA have massive television deals and large fan bases that support them. Local high school sports have the advantage of the local interest of friends and families of young players. So how can a local professional sports team gain more traction in the media? […]
The thing that I love most about public relations is the broadness of the career paths you can take. You don’t have to stick to one industry — you can take your talents to the fashion industry, the tech industry, or even to the sports industry. As a PR professional who is interested in sports, I’ve always wondered how I […]
![Sports PR [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/11/Screen-Shot-2017-11-27-at-4.24.18-PM.png)
Session: Sports Public Relations Presenter: Nikki Barjon, The Barjon Group Recap: What’s the key to a winning team? A successful coach with a game plan. The same goes for getting your public relations career up and off the ground. To get to that game winning moment or championship ring you need to prepare a game plan. Today Nikki was the […]
Everyone knows the greats — Michael Jordan, Peyton Manning, Kareem Abdul-Jabbar. Fans also know about the years of dedication, hard work and trials these players had to go through. However, more often than not everyone, super-fans and media included, forget about the other hundreds of players that these sports legends had to surpass to become the greatest of all time. […]
It’s hard to turn on ESPN these days without hearing the latest scandal that has surfaced in one of the main professional sport leagues. We’ve seen it in the NFL with Deflategate, many times in baseball with PED and steroid use and with former LA Clipper owner, Donald Sterling in the NBA. Yes, there seems to be an ethical dilemma […]
It’s no secret that social media has influence in our everyday lives. With the help of the new digital age we now live in, people can connect with loved ones and see things from all over the world in a matter of seconds. People can go from their daily routine to a viral internet sensation in a matter of a […]
Session: Opening Keynote Address Presenter: Allison Melangton, senior vice president, Hulman Motorsports Corporation Recap: You might not think that knitting and the Super Bowl go together, but Allison Melangton would disagree. Melangton, who currently works for Hulman Motorsports Corporation, has spent her career using sports as not only a method of entertainment, but also a motive for change. Melangton helped […]
If you have ever wanted to know more about the different types of public relations careers straight from professionals, then the PRSA Sections Series is here to help. The PRSA Sections Series highlights the 14 different PRSA Professional Interest Sections. Each month, professionals will answer questions about their specific subcategory of the industry. Our seventh post in this series was […]
Event: Get Off the Bench: Sports Public Relations Presenter(s): Beth Marshall, Senior Director of Public Relations, Atlanta Braves Nzinga Shaw, Chief Diversity and Inclusion Officer, Atlanta Hawks Rebecca Timms, Senior Manager, Communications, United Entertainment Group, a DJE Company Recap: For fans, sports often only last for a season; for active and aspiring sports public relations professionals, the season never ends. […]
