“Acho Bad Bunny es otra cosa” – How Bad Bunny’s show reveals the NFL’s brilliant PR moves
As communication professionals, we should see that this event was not just a musical showcase, but a case study for a communications campaign done right.
District Conference Preview: The PoweR of Sports Media (University of South Carolina 2024)
The University of South Carolina’s PRSSA Chapter is incredibly excited to host the 2024 Southeast District Conference: The PoweR of Sports Media. The conference takes place in person on Feb. 16-17, 2024. The city of Columbia is united through university athletics. Students and Columbia natives all share one thing: a passion for supporting the Gamecocks. Athletic events allow people across […]
Intern Talk: The Sports Industry
Sports are a cultural experience that many hold close because of human connection, community excitement and powerful emotions. With a variation of activities occurring year-round, it’s hard to not get wrapped up in the spirit and want to be involved yourself. While you can be a part of this phenomenon on a personal level, it can also be a professional […]
Local Professional Sports PR: 3 Steps to Reach Your Audience
Sports have always had the ability to bring people together. Sports leagues like the NFL and NBA have massive television deals and large fan bases that support them. Local high school sports have the advantage of the local interest of friends and families of young players. So how can a local professional sports team gain more traction in the media? […]
How to Pitch Yourself to the Sports Industry
The thing that I love most about public relations is the broadness of the career paths you can take. You don’t have to stick to one industry — you can take your talents to the fashion industry, the tech industry, or even to the sports industry. As a PR professional who is interested in sports, I’ve always wondered how I […]
![Sports PR [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/11/Screen-Shot-2017-11-27-at-4.24.18-PM.png)
Sports PR [National Conference Recap]
Session: Sports Public Relations Presenter: Nikki Barjon, The Barjon Group Recap: What’s the key to a winning team? A successful coach with a game plan. The same goes for getting your public relations career up and off the ground. To get to that game winning moment or championship ring you need to prepare a game plan. Today Nikki was the […]
The PR playbook: Getting a PR Internship in the NFL or NBA
Everyone knows the greats — Michael Jordan, Peyton Manning, Kareem Abdul-Jabbar. Fans also know about the years of dedication, hard work and trials these players had to go through. However, more often than not everyone, super-fans and media included, forget about the other hundreds of players that these sports legends had to surpass to become the greatest of all time. […]
Ethics in Professional Sports
It’s hard to turn on ESPN these days without hearing the latest scandal that has surfaced in one of the main professional sport leagues. We’ve seen it in the NFL with Deflategate, many times in baseball with PED and steroid use and with former LA Clipper owner, Donald Sterling in the NBA. Yes, there seems to be an ethical dilemma […]
Sports and Social Media: an Evolving Partnership
It’s no secret that social media has influence in our everyday lives. With the help of the new digital age we now live in, people can connect with loved ones and see things from all over the world in a matter of seconds. People can go from their daily routine to a viral internet sensation in a matter of a […]
Using Sports as a Motive for Change [National Conference Recap]
Session: Opening Keynote Address Presenter: Allison Melangton, senior vice president, Hulman Motorsports Corporation Recap: You might not think that knitting and the Super Bowl go together, but Allison Melangton would disagree. Melangton, who currently works for Hulman Motorsports Corporation, has spent her career using sports as not only a method of entertainment, but also a motive for change. Melangton helped […]
