“Acho Bad Bunny es otra cosa” – How Bad Bunny’s show reveals the NFL’s brilliant PR moves
As communication professionals, we should see that this event was not just a musical showcase, but a case study for a communications campaign done right.
District Conference Preview: The PoweR of Sports Media (University of South Carolina 2024)
The University of South Carolina’s PRSSA Chapter is incredibly excited to host the 2024 Southeast District Conference: The PoweR of Sports Media. The conference takes place in person on Feb. 16-17, 2024. The city of Columbia is united through university athletics. Students and Columbia natives all share one thing: a passion for supporting the Gamecocks. Athletic events allow people across […]
Intern Talk: The Sports Industry
Sports are a cultural experience that many hold close because of human connection, community excitement and powerful emotions. With a variation of activities occurring year-round, it’s hard to not get wrapped up in the spirit and want to be involved yourself. While you can be a part of this phenomenon on a personal level, it can also be a professional […]
Local Professional Sports PR: 3 Steps to Reach Your Audience
Sports have always had the ability to bring people together. Sports leagues like the NFL and NBA have massive television deals and large fan bases that support them. Local high school sports have the advantage of the local interest of friends and families of young players. So how can a local professional sports team gain more traction in the media? […]
How to Pitch Yourself to the Sports Industry
The thing that I love most about public relations is the broadness of the career paths you can take. You don’t have to stick to one industry — you can take your talents to the fashion industry, the tech industry, or even to the sports industry. As a PR professional who is interested in sports, I’ve always wondered how I […]
