Sports PR [National Conference Recap]

Courtesy of Shannon Jack, Ohio Northern University

Session: Sports Public Relations

Presenter: Nikki Barjon, The Barjon Group

Recap: What’s the key to a winning team? A successful coach with a game plan. The same goes for getting your public relations career up and off the ground. To get to that game winning moment or championship ring you need to prepare a game plan. Today Nikki was the PRSSA National Conference attendees coach and she gave students a “winning plan” to put into action.

Creating a game plan must be unique to you. There’s not one winning plan for success. You must cater to your strengths and weaknesses. Everyone has their own path and you won’t make it by copying someone else’s. After you figure out your plays you must put in the extra work. The more work you put in the better you become. You have to be willing to be the first one up and last one out if you want to be one of the best. The last part of your game plan for success is to

“get your head in the game” by going into opportunities ready to learn from others and soak in all the information your coaches have to offer.


  • Do what it takes to win. Study, prepare and practice
  • Create your own playbook; don’t copy someone else’s
  • Go somewhere that aligns with what you want to be and your game plan
  • Get to the end zone by focusing on one play at a time
  • Be proactive, get off the bench!


Lexi Lewis is a senior communication major concentrating in public relations at Utah Valley University. She is pursuing a career in the sports world hoping to work with a professional sports team working their social media or public relations department. Follow her on Twitter @lex_lew1018 or connect with her on LinkedIn.

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