As a public relations professional in the tourism industry, I handle the communications for Hotel Valley Ho, a AAA four-diamond hotel in downtown Scottsdale, Ariz. My daily activities include several traditional and nontraditional public relations tasks such as: Coordinating Writer Visits We frequently have journalists visit and then write about the hotel. They either contact us directly or they are […]
Emerson College’s PRSSA Chapter took chef James DiSabatino off his cooking duties for the night when he came to speak to PRSSA members at his alma mater. DiSabatino, founder of the wildly popular Boston food truck, Roxy’s Grilled Cheese, competed with his food truck on the second season of Food Network’s TV show “The Great Food Truck Race.” Competing on […]
Whenever I pictured myself as a future public relations professional, I had always envisioned myself at an agency. I had never thought about doing public relations for a hospital until my internship in the media relations department at Mercy – St. John’s in Springfield, Mo. I received experience interviewing both doctors and patients, writing feature stories and news releases, utilizing social media platforms and […]
My blog post this month is a State of the Society address – updates about PRSSA and guidance on how we can actively work to advance the long-term growth of our Society. FACT: Although increasing, less than 10 percent of members apply for PRSSA scholarships and awards During the next couple of months, educate your Chapter members on the benefits […]
So you followed the recruitment tips, and your Chapter is full of new members. Now what? While increasing membership is good, getting members actively involved in your Chapter is even better. Here are the “AEIOUs” of getting your members involved: Ask for Opinions If your meetings usually involve the executive board talking at the general membership, try making it more […]
We’d like to thank everyone who participated in the August PRSSA Twitter chat. Additionally, we’d like to thank co-moderators Vice President of Public Relations, Lauren Gray and Vice President of Chapter Development, Kendall Schmidt. More than 1,000 tweets were sent during the one-hour chat — reaching an audience of more than 83,000 followers on Twitter. Join us on September 20 […]
Branding. It’s a word we hear very often, but how do we really know what it means? Branding is often thought of as what images, colors or sayings come to mind when you think about a company or a person. Consistency and repetition are both imperative for successful branding. Consistency This is the most important part of branding. No one […]
When I say I work in brand marketing public relations, I tend to get a lot of questions: “What does that mean?” “You do what?” “What products do you work on?” All are valid questions for those not experienced in this area of the world of public relations. As an assistant account executive (AAE) at Porter Novelli, I have the […]
Cinderella. Beauty and the Beast. Snow White and the Seven Dwarfs. These are some of the classic Disney stories we grew up with and made us believe in magic. The heart of Disney public relations captures that magic with storytelling. In this Q&A, Craig Dezern, vice president, Global Public Relations for Disney Destinations and keynote speaker for the PRSSA 2011 […]
