Social Media - Progressions

September 11, 2013

Go Bold or Go Unknown: How One PRSSA National Conference Attendee Made the Connection of a Lifetime

There is no doubt that the annual PRSSA National Conference can open up many doors and can provide once-in-a-lifetime opportunities for attendees. Whether those opportunities blossom from networking or attending the professional development sessions led by public relations industry titans, there is something every National Conference attendee can gain. For one eager 2012 National Conference attendee, it was a combination […]

June 20, 2013

Helping Your Chapter Grow: Twitter Analytics

Twitter might have only quietly released its new Twitter Analytics to the public, but the effects of this feature could make a major bang on our Chapters’ social media presences. The new Twitter Analytics not only records your account’s retweets, replies and favorites; it also shows the numbers of clicks each of your links received, which allows you to analyze […]

April 30, 2013

Snap & Tap: 16 Handles’ App Strategy

I am the community manager for 16 Handles, an East Coast frozen yogurt chain. One of my favorite parts of my job is testing out new apps and figuring out a way my company can use them; it’s almost like a puzzle. Outside of the day-to-day management of our Twitter, Facebook, and other channels, I oversee most of our digital […]

April 17, 2013

Three Tips to Better Understand Social Business

It is very easy to confuse social media and social business. The graphic in this post, created by my colleague David Armano, is a great illustration of the differences between a social brand (for the purposes of this post, this is synonymous with social media) and social business. At a very high level, a social brand is what we all […]

March 8, 2013

Preparing for Your Public Relations Future with Social Media

It’s our nature in this day and age to immediately be critical of new forms of social communication. I’ve been part of that group at times. I criticized Foursquare and I didn’t see the immediate value of Google+. Even MySpace is back in the picture, with some still blasting it. One of the things we need to realize is that […]

March 4, 2013

An Inside Look to nycPRGirls: Personal Lessons on Juggling Life, Work and Responsibilities

Multitasking is one of the hardest learned skills. Between juggling clients, your personal life and any outside responsibilities, it is easy to feel overwhelmed. While I have a fulltime job, I am also a co-founder of the blog nyc PR girls (www.nycPRgirls.com) alongside Meg, a best friend of mine I met during my first official job out of college. We […]

February 15, 2013

Five Steps to a Professional Online Portfolio

In the past, a hard copy of your résumé may have been enough to get your dream position; now, employers want more. With all of today’s advances in technology, students are able to not only provide a detailed résumé of their achievements, but also an online portfolio that can showcase some of their finest work. Online portfolios allow future employees […]

October 12, 2012

National Conference Hashtags You Need To Know

[quote]It’s National Conference time![/quote] There is one thing PRSSA National members are famous for — their epic social media skills. Conference is a great time to get in touch with other members and bring information back to your Chapter to share best practices. There is one other thing PRSSA members are known for: coining hashtags on Twitter. Here are a […]

September 27, 2012

“Active Audience” On A New Level: Live Tweeting

Ever since Twitter blew up the social media scene in 2006, tweeting has become more socially acceptable in formal settings. Maybe it’s an addiction to knowing what is happening at every waking moment, or perhaps it is the thrill of updating the world on the latest news. Nonetheless, if your members like to tweet, why not utilize that platform in […]

September 10, 2012

How to Use Social Media at National Conference

The benefit of social media making a huge impact in the way we communicate is the way it has revolutionized events. One of the best ways to connect with people around you during an event is to utilize the social media available to you, especially at the PRSSA 2012 National Conference this year in San Francisco. So how do you […]

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