City Series: Public Relations Industry Booming in the Silicon Hills of Austin

When one thinks of the state of Texas, images of cowboy boots, “Friday Night Lights,” and the best brisket you’ve ever tasted come to mind. While Austin does have all of the above, it has become the Boomingest Big City of all, according to the U.S. Census Bureau. With events such as South by Southwest (SXSW), “Austin City Limits” (ACL), […]

Red River Regional Conference: PR in the “Real World” and How to Get There [PRSSA 2014 Regional Conference]

Red River Regional Conference: PR in the “Real World” and How to Get There [PRSSA 2014 Regional Conference]

Syrup in your shoes, social listening, backflips off the stage and measurement were all part of Region Three’s Red River Regional Conference. Co-hosted by PRSSA Chapters from the University of Oklahoma and the University of Texas at Austin, it was the first Regional Conference held in this region in 10 years. Held near downtown Dallas from Friday, Feb. 28 to […]

PRSSA Gives Thanks for Thanksgiving

PRSSA Gives Thanks for Thanksgiving

As we all celebrate Thanksgiving today, PRSSA Chapter members, 2013-14 National Committee members and PRSSA alumni share what they are thankful for in the public relations industry. [quote]I’m thankful for the enthusiasm that surrounds PRSSA. So many in this Society are not only passionate about their own development but are also passionate about the growth of their Chapter. PRSSA members […]

Regional Conference Highlights: Y Are You in PR?

Regional Conference Highlights: Y Are You in PR?

Georgia Southern University recently hosted its Regional Conference, “Y Are You in PR: A Study of Generation Y and the Profession,” giving attendees the opportunity to learn how to reach and motivate different generations. While gaining useful information, students applied their newly found knowledge throughout the event with interactive workshops. Keynote presenter, Kathryn Potter, senior vice president of marketing & […]

PRSSA Remembers Ofield Dukes, APR, Fellow PRSA

Countless professionals in the public relations industry were touched by the passing of Ofield Dukes, APR, Fellow PRSA. However, his zealous spirit and effective leadership will forever be ingrained in the public relations community. Dukes delivered exceptional professionalism in all facets of our field for more than 40 years. Paying forward in a tremendous way, shortly two days after the […]

Understanding the Business Case for Public Relations

Choosing to become a public relations practitioner is not necessarily a well-known career choice like an engineer, accountant or healthcare provider. PRSA’s industry advocacy campaign, the Business Case for Public Relations, shapes the way people value public relations  in every form of business. It not only promotes professionalism, but also sheds light on why public relations is important to the […]