District Conference Preview: Eyes on the PRize (University of South Carolina 2022)

District Conference Preview: Eyes on the PRize (University of South Carolina 2022)

This article is part of our 2022 District Conference coverage series. For more information on PRSSA District Conferences, click here. The University of South Carolina Chapter of PRSSA is excited to announce the 2022 Southeast District Conference: Eyes on the PRize. Taking place Feb. 25–26 at the School of Journalism and Mass Communication, the hybrid event will include an online attendance […]

National Committee Spotlight: Vice President of Events and Fundraising

National Committee Spotlight: Vice President of Events and Fundraising

This article is part of our National Committee Spotlight series. This series features our current National Committee reflecting on their experience and offering insights into their respective roles as we approach National Elections and Leadership Assembly. To learn more about running for National Committee, click here. What is your role? Please give a brief overview of your role and responsibilities.   […]

District Conference Preview – PR Advanced: Navigating an Unchartered Future (Boston University 2022)

District Conference Preview – PR Advanced: Navigating an Unchartered Future (Boston University 2022)

This article is part of our 2022 District Conference coverage series. For more information on PRSSA District Conferences, click here. Boston University’s PRSSA Chapter is proud to host their 15th annual District Conference PR Advanced: Navigating an Unchartered Future on Saturday, February 12, 2022.  How did you arrive at your conference theme and what can members expect to see at […]

January 2022 Twitter Chat Recap Back to Basics: Best Practices for Elevating Yourself

January 2022 Twitter Chat Recap Back to Basics: Best Practices for Elevating Yourself

PRSSA hosted their first Twitter chat of the 2022 year on January 24, 2022 at 9 p.m. ET. Titled “Back to Basics: Best Practices for Elevating Yourself” this chat, hosted by PRSSA National and Kim Aldunate, vice president of career services, inspired Chapter members to reflect on their career goals and devise ways to achieve them. Highlights can be found […]

The Benefits of Working an Office Job in College

The Benefits of Working an Office Job in College

While on the search for an internship that could lead to a full-time position, some students overlook the opportunities available on campus.  Working as a student assistant for my university’s orientation program has given me the opportunity to learn skills many students will not encounter until their first day in the office after graduation. From sending emails to using the […]

Ignorance is NOT Bliss in Public Relations

Ignorance is NOT Bliss in Public Relations

“She was such an impressive student,” says Alexis Hooley. Very impressive, that is, until she entered the workforce and “forged famous signatures for a PR campaign.” Surely, she had known better.  Hooley is a public relations practitioner, attorney and graduate from Brigham Young University. Hooley is engrossed in legal practice and PR instruction as adjunct faculty at BYU. Hooley’s experience […]

“Hope This Blog Finds You Well” — Informal vs. Formal Language

“Hope This Blog Finds You Well” — Informal vs. Formal Language

As the old saying goes, the pen is mightier than the sword. When it comes to writing, the possibilities are endless. A blank piece of paper is your canvas, and the pen is your paintbrush. A true work of art will powerfully emphasize your message’s meaning and impact on the target. However, when crafting a work of, it’s important to read the room before you write […]

PRSSA Latin American Competition: Rising PR Talents from Latin America

PRSSA Latin American Competition: Rising PR Talents from Latin America

The first PRSSA Latin case study competition, The International Communication Challenge 2021, took place in early October. This event was the first of its kind where the three PRSSA Latin Chapters worked together to apply their PR knowledge to create and implement a full public relations campaign.  The competition was hosted by Universidad Argentina de la Empresa (UADE) from Argentina […]

Why Apply to Host A Chapter Development Session

Why Apply to Host A Chapter Development Session

Each year, PRSSA International Conference is kicked off with Chapter Development Sessions. During these sessions, Chapters present relevant and knowledgeable topics for other Chapters to learn and benefit from. Essentially, sessions are designed to help Chapters succeed while ringing in a new school year.  Previously, Chapter Development Sessions were held during the International Conference but in light of recent times, […]