This article is part of a mini-series celebrating the first-ever Black PR History Month, showcasing individuals of color and the influence they’ve had on the public relations industry. Read more here. William B. Marks, APR, Fellow PRSA, is a mentor, champion for education and trailblazer for the public relations industry. With over 30 years in the public relations industry, Marks has […]
One of the best parts about studying public relations is becoming equip with an array of skills that transfer into several different business areas. One of these areas is event planning. Whether you work as a public relations professional for a nonprofit, agency and everything in between, you will most likely come across a time when you need to […]
Atlanta has a history of reinventing itself, and right now it’s a sprawling city with a very diverse population. This fall, Atlanta will also be home to both the PRSA International Conference and PRSSA National Conference. It’s a great opportunity to check out all the jobs, sample the exciting lifestyle and learn how to network in a location known for […]
Early mornings, long days, quick lunch breaks and a whole slew of other things you didn’t expect. That’s right; you’re an intern now and no longer can you strategically schedule your classes so you don’t have to get up until noon. Internships come in all shapes and sizes. In other words, all internships are different. Some internships are full time […]
You worked your network, polished your résumé and landed your dream internship in a new and exciting city. Now what? Next steps include packing outfits for multiple months — while staying under the 50 pound luggage limit imposed by most airlines, finding affordable housing and making the most of living in a new city. These aspects are often overlooked when […]
We all know the definition of public relations includes the phrase “building mutually beneficial relationships.” But what does this mean for college students? As members of PRSSA, we have the unique ability to learn about our craft while practicing it at the same time. From exceptional member meetings to guest speakers and agency tours, there’s a lot to write about […]
In conferences, Chapter meetings and Twitter chats, we always discuss how important it is to network and to increase your personal brand; what we don’t always acknowledge are the benefits they can have for your personal life. Although my story isn’t the typical PRSSA experience, it’s still one worth sharing. When I first registered as a delegate for the 2014 […]
Every public relations student dreams of having a great portfolio to bring with them to job interviews, but this is easier said than done. If your Chapter doesn’t have a student-run firm, there aren’t a lot of obvious ways to give your members experience and pieces for their portfolios. One source of experience is to work on a project or […]
Even though we live in a time where women are increasingly dominating in the workplace, and the gender pay gap is shrinking in some industries, women are still lagging in management. You’ll hear chauvinists say women don’t assert themselves or aren’t aggressive enough. As a future public relations professional, and as a woman, these proclamations are disheartening. The fact of […]
[View the story “PRSSA Celebrates #BetsyDay” on Storify]
