While it’s only been eight months since I’ve graduated, it feels like I’ve gained eight years worth of knowledge and experiences. In the process of holding two different public relations roles since graduation, I’ve also had the pleasure of gaining insight into the hiring process as I hired my predecessor for one position and am now assisting with the internship […]
There are a number of opportunities to advance your education, broaden your network and launch your career with the Public Relations Student Society of America, and there’s no better time to seize the benefits of your membership than with the start of a new year. If your resolutions include focusing on professional growth and networking in 2019, our Regional Conferences […]
Chatbots are allowing PR professionals to work smarter not harder. In the heat of the Sept. 2018 Utah wildfires, robots, although intimidating, were key to crisis communications. Citizens were amidst disaster when two major Utah wildfires consumed 87,000 acres of land and caused more than 6,000 people to evacuate from their homes. Utah residents were desperate for answers. They wanted […]
It’s your senior year of college and you’re starting to get excited about your first real job in PR. Right now, your potential is limitless. Your ambitions know no bounds. Your career is ready to take off. You’ve got eight months until graduation. I know it’s tempting but try to avoid spending the next seven months enjoying your senior year, […]
![Cure Your Communication Skills [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-11-04-at-9.33.59-AM.png)
Session: Cure Your Communication Skills: Healthcare PR Presenter: Rachel Henderson, Vice President, Warschawski Recap: Rachel Henderson discussed the contemporary climate of healthcare communications and the need for PR practitioners to adapt to an ever-changing consumer base. Henderson shared problems that have emerged as a result of factors such as declining attention spans and the increasingly prevalent presence of misinformation. The VP shared […]
![Not for PRofit [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-11-04-at-9.23.21-AM.png)
Session: Not for PRofit Presenter: Michele Glaze, Former Chief Development Officer for the Boys & Girls Clubs of the Austin Area and current Communications & Community Affairs for Samsung Recap: “There are around 1.3 million nonprofits,” Michele Glaze opens her lecture with a striking statistic. “In Austin, there are 4,000 locally based nonprofits.” Michelle Glaze is a University of Texas at […]
![The Future of PR for Events [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-10-12-at-10.09.27-PM.png)
Session: The Future of PR for Events in a Consolidated Media World Presenter: Brett Cannon, Senior Publicist at SXSW Recap: Brett Cannon, Senior Publicist at SXSW, presented to a group of PRSSA students at the National Conference in Austin, Texas about how he manages the company’s PR efforts across 24 aspects of their Conference planning. South by Southwest is an internationally recognized […]
![Financial Communications [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-10-12-at-10.00.01-PM.png)
Session: The Fast-Paced World of Financial Communications Speakers: Kris Cole, Associate Vice President of Prosek Partners Recap: As someone who is not a finance person and can barely do her taxes, I went to the financial communications session. Conference is the time to learn new things so I figured, why not? Cole started off the session defining public relations versus […]
![Come Fly With Me [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Airline-PR-pic.jpg)
Session: Come Fly With Me: Airline PR Presenter: Michelle Agnew, Assistant Manager & Copywriter, Southwest Airlines; Katie Gatti, Marketing Manager, Southwest Airlines Recap: Michelle Agnew and Katie Gatti presented about the similarities and differences between the communications and marketing departments at Southwest Airlines. Neither professional had previous agency experience but spoke about the reasons behind their choice to work in a […]
“Weight Watchers” Rebrands into Wellness-Focused Business What’s wrong with their old approach? If someone needed a diet to stick to that helped them quickly lose weight, they turned to Weight Watchers. The company initially branded themselves on delivering the best diet for weight loss, backed by well-known celebrities like Jessica Simpson and Oprah Winfrey. Unfortunately, they have also been known […]
