From education to the workforce and beyond, diversity plays a critical role in the world today. But what are the factors of diversity, and how has diversity changed in public relations over the years? Jason Mollica, public relations and marketing consultant as well as president of JRM Comm, Inc., began his career in television and radio before transitioning into public […]
Happy Diversity Month! During November, PRSSA National will be providing many opportunities to join in on the conversation, but the learning doesn’t stop there. Here are a few ways to incorporate diversity into your Chapter meetings: Be sure to think holistically about diversity. When considering potential programming ideas during Diversity Month, it’s important to first remember all of the ways […]
Our profession is full of people with diverse interests, hobbies, tastes and styles. However, quite often the general public views us as coffee-drinking, social media addicts who love talking to everyone, all the time. While many public relations professionals do love coffee and always have a smartphone in hand (How else will we Instagram that perfect latte design?), that is […]
Session: Choosing Your Path: Agency or In-House PR Presenters: Brandi Boatner, Digital Experience Manager at IBM; Ryan McShane, Account Supervisor at Taylor Recap: Brandi Boatner, a digital experience manager at IBM, and Ryan McShane, an account supervisor at Taylor, led a “he said, she said” professional development session entitled “Choosing Your Path: Agency or In-House PR.” Interestingly enough, Boatner and McShane […]
Session: Rebooting Your Résumé Presenter: Devon Conley, Ketchum Recap: Senior Human Resources Manager Devon Conley reminded members that on average, résumés are viewed for a total of six seconds. “What can you do in six seconds to make me want to reach out to you?” asked Conley. Session attendees received instructions of the do’s and don’ts of résumés and connecting with recruiters. “I was excited […]
Session: Living the Life: Entertainment PR Presenters: Priscilla Clarke, President, Clarke & Associates, LLC (@pclarkepr); Nicole Garner, CEO, The Garner Circle LLC (@thegarnercircle) Recap: Priscilla Clarke from Clarke & Associates, LLC described her company as non-profit mixed with entertainment. She made sure to add stories from her public relations career as examples for what to do and what not to do […]
Have you ever wanted to contribute to a blog but were unsure what to write about? Participate in “Progressions Writing Prompts,” a monthly writing exercise and contest held by PRSSA to enhance your skills and have the opportunity to get your personal blog recognized nationally. The October 2014 writing prompt is as follows: “How do you think connecting with your […]
Thank you to everyone who participated in our October 2014 Twitter Chat. Specifically, we’d like to thank our co-hosts, the PRSSA 2014 National Conference Committee (tweeting from the @PRSSANC account) and Vice President of Public Relations Ethan Parry (tweeting from the @PRSSANational account) for guiding the conversation. Join us on Oct. 28 at 9 p.m. ET for the next PRSSA Twitter […]
On college campuses, generating revenue for your Chapter can be a difficult task. On top of that, it can be tough to convince your members to put their busy lives on pause for fundraising projects. In my experience, I’ve found a few helpful ways to combat these challenges. Here are my favorite tips for Chapter fundraising: 1. Understand your audience. […]
With PRSSA 2014 National Conference quickly approaching, I am sure you are actively counting down the days until your trip to Washington, D.C. As part of your Conference preparations, I hope that you’re also thinking about how to make the most of the opportunities that you will have to interact with the 2,000-plus public relations professionals who will be attending […]
