Understanding the ever-changing web of opinions that forms our societal perceptions is essential to the art of public relations. Entry-level professionals and seasoned veterans alike engage in a continuous scramble to determine where their audience’s trust lies. Edelman, one of the world’s leading public relations firms, has a long history of innovation in this category and developed a means of […]
As college students meeting new people, we have the universally shared experience of countless interactions that go something like this: “Hi, nice to meet you. What’s your major?” “Public Relations.” “Oh cool! What do you want to do with that?” Now, if you’re anything like me, you may not have a clue what you want to do with public relations. […]
The smell of soft, buttery rolls wafts into your nose. The aroma comes from the kitchen where your mom is preparing for the family feast. Christmas is a much-needed break from the college grind of microwave meals and little to no sleep. Then the doorbell rings and in comes your distant relatives who you’ve never really talked to. Your blissful […]
For public relations professionals working in an agency, tracking hours can be one of the most grueling tasks of the gig. Using a stopwatch or even worse, guessing/estimating your hours of work after your day’s work can lead to confusion for you and frustration for your clients. Luckily, like almost everything else in 2021, there’s an app for that, and […]
Flexibility is arguably one of the most important qualities that a public relations professional can have. A PR professional must be responsive to changes in the news while generating content that captures these ever-changing stories. A professional must also be flexible in regard to changes in the workplace. I have recently come to appreciate the trait of flexibility after my […]
Last year, I wrote an article about how unpaid internships perpetuate the racial wealth gap inequity and therefore prevent the PR industry from becoming more diverse. To address this issue, PRSSA teamed up with Finn Partners to launch a two-day mentorship program for diverse members, called “Partners for Diversity: The Internship Preview.” The program aimed to expose students to various […]
A.Victoria MAE (AVM), a marketing company based in Royal Oak, Mich., is one of many businesses affected by COVID-19. Ashleigh Laabs, founder & chief growth officer, and her team were well prepared to work from home; however, the company still had to pivot and stay on their toes. Despite the economic hardships this virus caused, AVM became a strong support […]
The Public Relations Student Society of America (PRSSA) has provided many amazing opportunities to students worldwide. A big part of PRSSA is the professional development members acquire from both the Chapter and its Student-run Firm. Student-run Firms are essential to the growth and development of students due to the hands-on learning experience. My passion stems from being involved in 1804 […]
You created a student-run firm. You have a solid infrastructure within the firm, including a mission statement and position breakdown. You have set clients and from them great case studies of how to run a firm. But, you have no idea how to take your firm to the next level. By applying for National Affiliation your student-run firm has the […]
